Wehkamp
Long-standing Dutch online department store specializing in fashion, home furniture, beauty, and children's items.
Wehkamp at a glance
Wehkamp is an e-commerce website and one of the most visited sites in Netherlands, currently ranked #76 in the country. It was founded in 1952 by Herman Wehkamp and is headquartered in Zwolle, Netherlands. Today Wehkamp is owned by Apax Partners. Our estimates put its audience at ≈ 9.2 million visits per month. The business earns money mainly through e-commerce product retail, consumer financing (tredin). Its closest rivals include bol.com, aboutyou.nl, zalando.nl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 8.6 million / month | +2% |
| Q2 | ≈ 8.9 million / month | +3% |
| Q3 | ≈ 9.2 million / month | +3% |
| Q4 | ≈ 9.8 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Netherlands, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Netherlands86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.8 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Netherlands
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| wehkamp | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Netherlands web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Netherlands
Company information
- Website
- wehkamp.nl
- Sector
- E-commerce
- Owner
- Apax Partners
- Owner type
- Private equity
- Founders
- Herman Wehkamp
- Founded
- 1952
- Headquarters
- Zwolle, Netherlands
- Employees
- 1,000+
- Ownership
- Apax Partners controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $750 million annual revenue (est.)
- Languages
- Dutch
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $750 million annual revenue (est.)
- Ownership
- Private equity
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Wehkamp operates an online retail and marketplace platform focused on Netherlands. Long-standing Dutch online department store specializing in fashion, home furniture, beauty, and children's items. Revenue comes mainly from e-commerce product retail, supported by the other lines listed below.
- E-commerce product retail
- Consumer financing (Tredin)
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Netherlands
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Netherlands)
- #76 in this index
- Sector rank
- Leading e-commerce site in Netherlands
- Global rank
- 6800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| bol.com | ≈ 5.5 million / month | #77 class competitor | — |
| aboutyou.nl | ≈ 4.1 million / month | #78 class competitor | — |
| zalando.nl | ≈ 2.8 million / month | #79 class competitor | — |
What is Wehkamp?
Wehkamp (wehkamp.nl) is an online retail and marketplace platform serving users in Netherlands. Long-standing Dutch online department store specializing in fashion, home furniture, beauty, and children's items. It ranks #76 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Wehkamp?
The site is operated by Apax Partners, founded by Herman Wehkamp. The company was established in 1952 and is headquartered in Zwolle, Netherlands. It employs around 1,000+.
Traffic and audience
Traffic estimates place Wehkamp at roughly 9.2 million visits per month, about 0.3 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Wehkamp makes money
Revenue comes primarily from e-commerce product retail, alongside consumer financing (tredin).
Competitors in Netherlands
Its closest rivals include bol.com, aboutyou.nl, zalando.nl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1952
Wehkamp is founded in Zwolle, Netherlands.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #76 among the most visited websites in Netherlands.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Wehkamp?
Wehkamp is operated by Apax Partners. Private equity structure, based on public filings and press reporting.
Where is Wehkamp headquartered?
Wehkamp is headquartered in Zwolle, Netherlands.
When was Wehkamp founded?
Wehkamp was founded in 1952 by Herman Wehkamp.
How many employees does Wehkamp have?
Wehkamp employs approximately 1,000+ people.
What is Wehkamp's revenue?
Wehkamp's revenue: ≈ $750 million annual revenue (est.).
Who are Wehkamp's competitors?
Main competitors in Netherlands include bol.com, aboutyou.nl, zalando.nl.
How does Wehkamp make money?
Mainly e-commerce product retail, consumer financing (tredin).
Is Wehkamp publicly traded?
No — Wehkamp is not listed as an independent public company; it is operated by Apax Partners.
How many visitors does Wehkamp get?
Third-party estimates place Wehkamp at roughly 9.2 million visits per month, mostly from Netherlands, with 76% mobile traffic.
Is Wehkamp safe?
Wehkamp is an established e-commerce site founded in 1952 and ranked #76 in Netherlands; use the official domain wehkamp.nl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementswehkamp.nl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNetherlands and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos