AutoScout24 España
The Spanish edition of the European online car marketplace.
AutoScout24 España at a glance
AutoScout24 España is an automotive website and one of the most visited sites in Spain, currently ranked #146 in the country. It was founded in 1998 by Not publicly disclosed and is headquartered in Munich, Germany (Spanish operations). Today AutoScout24 España is owned by AutoScout24 GmbH. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through dealer fees, advertising. Its closest rivals include coches.net, milanuncios.com, motor.es.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in Spain, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Spain86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Spain
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| autoscout24 españa | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Spain web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in Spain
Company information
- Website
- autoscout24.es
- Sector
- Automotive
- Owner
- AutoScout24 GmbH
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 1998
- Headquarters
- Munich, Germany (Spanish operations)
- Employees
- 100+
- Ownership
- AutoScout24 GmbH controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Not publicly disclosed
- Languages
- Spanish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
AutoScout24 España operates an automotive marketplace focused on Spain. The Spanish edition of the European online car marketplace. Revenue comes mainly from dealer fees, supported by the other lines listed below.
- Dealer fees
- Advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Spain
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Spain)
- #146 in this index
- Sector rank
- Leading automotive site in Spain
- Global rank
- 9000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| coches.net | ≈ 6 million / month | #147 class competitor | — |
| milanuncios.com | ≈ 4.5 million / month | #148 class competitor | — |
| motor.es | ≈ 3 million / month | #149 class competitor | — |
What is AutoScout24 España?
AutoScout24 España (autoscout24.es) is an automotive marketplace serving users in Spain. The Spanish edition of the European online car marketplace. It ranks #146 among the most visited websites in the country in this index, within the automotive category.
Who owns AutoScout24 España?
The site is operated by AutoScout24 GmbH, founded by Not publicly disclosed. The company was established in 1998 and is headquartered in Munich, Germany (Spanish operations). It employs around 100+.
Traffic and audience
Traffic estimates place AutoScout24 España at roughly 10 million visits per month, about 0.3 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How AutoScout24 España makes money
Revenue comes primarily from dealer fees, alongside advertising.
Competitors in Spain
Its closest rivals include coches.net, milanuncios.com, motor.es.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1998
AutoScout24 España is founded in Munich, Germany (Spanish operations).
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #146 among the most visited websites in Spain.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns AutoScout24 España?
AutoScout24 España is operated by AutoScout24 GmbH. Private company structure, based on public filings and press reporting.
Where is AutoScout24 España headquartered?
AutoScout24 España is headquartered in Munich, Germany (Spanish operations).
When was AutoScout24 España founded?
AutoScout24 España was founded in 1998 by Not publicly disclosed.
How many employees does AutoScout24 España have?
AutoScout24 España employs approximately 100+ people.
What is AutoScout24 España's revenue?
AutoScout24 España's revenue: Not publicly disclosed.
Who are AutoScout24 España's competitors?
Main competitors in Spain include coches.net, milanuncios.com, motor.es.
How does AutoScout24 España make money?
Mainly dealer fees, advertising.
Is AutoScout24 España publicly traded?
No — AutoScout24 España is not listed as an independent public company; it is operated by AutoScout24 GmbH.
How many visitors does AutoScout24 España get?
Third-party estimates place AutoScout24 España at roughly 10 million visits per month, mostly from Spain, with 70% mobile traffic.
Is AutoScout24 España safe?
AutoScout24 España is an established automotive site founded in 1998 and ranked #146 in Spain; use the official domain autoscout24.es and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsautoscout24.es
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSpain and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos