CarWale
An Indian car buying guide with reviews, prices and new and used listings.
CarWale at a glance
CarWale is an automotive website and one of the most visited sites in India, currently ranked #179 in the country. It was founded in 2005 by Hitesh Oberoi and is headquartered in Mumbai, India. Today CarWale is owned by CarTrade Tech. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through dealer advertising, lead generation. Its closest rivals include cardekho.com, cars24.com, autocarindia.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in India, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- India86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- India
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| carwale | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the India web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in India
Company information
- Website
- carwale.com
- Sector
- Automotive
- Owner
- CarTrade Tech
- Owner type
- Public company
- Founders
- Hitesh Oberoi
- Founded
- 2005
- Headquarters
- Mumbai, India
- Employees
- 1,000+
- Ownership
- CarTrade Tech controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $90 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $90 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
CarWale operates an automotive marketplace focused on India. An Indian car buying guide with reviews, prices and new and used listings. Revenue comes mainly from dealer advertising, supported by the other lines listed below.
- Dealer advertising
- Lead generation
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- India
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (India)
- #179 in this index
- Sector rank
- Leading automotive site in India
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| cardekho.com | ≈ 18 million / month | #180 class competitor | — |
| cars24.com | ≈ 13.5 million / month | #181 class competitor | — |
| autocarindia.com | ≈ 9 million / month | #182 class competitor | — |
What is CarWale?
CarWale (carwale.com) is an automotive marketplace serving users in India. An Indian car buying guide with reviews, prices and new and used listings. It ranks #179 among the most visited websites in the country in this index, within the automotive category.
Who owns CarWale?
The site is operated by CarTrade Tech, founded by Hitesh Oberoi. The company was established in 2005 and is headquartered in Mumbai, India. It employs around 1,000+.
Traffic and audience
Traffic estimates place CarWale at roughly 30 million visits per month, about 1 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How CarWale makes money
Revenue comes primarily from dealer advertising, alongside lead generation.
Competitors in India
Its closest rivals include cardekho.com, cars24.com, autocarindia.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2005
CarWale is founded in Mumbai, India.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #179 among the most visited websites in India.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns CarWale?
CarWale is operated by CarTrade Tech. Public company structure, based on public filings and press reporting.
Where is CarWale headquartered?
CarWale is headquartered in Mumbai, India.
When was CarWale founded?
CarWale was founded in 2005 by Hitesh Oberoi.
How many employees does CarWale have?
CarWale employs approximately 1,000+ people.
What is CarWale's revenue?
CarWale's revenue: ≈ $90 million annual revenue (est.).
Who are CarWale's competitors?
Main competitors in India include cardekho.com, cars24.com, autocarindia.com.
How does CarWale make money?
Mainly dealer advertising, lead generation.
Is CarWale publicly traded?
CarWale's ownership: Public company.
How many visitors does CarWale get?
Third-party estimates place CarWale at roughly 30 million visits per month, mostly from India, with 70% mobile traffic.
Is CarWale safe?
CarWale is an established automotive site founded in 2005 and ranked #179 in India; use the official domain carwale.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementscarwale.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos