Housing.com
An Indian real estate marketplace for homes, rentals and new projects.
Housing.com at a glance
Housing.com is a real estate website and one of the most visited sites in India, currently ranked #175 in the country. It was founded in 2012 by Rahul Yadav, Advait Sharma and is headquartered in Mumbai, India. Today Housing.com is owned by REA India (REA Group). Our estimates put its audience at ≈ 35 million visits per month. The business earns money mainly through listing fees, builder advertising. Its closest rivals include 99acres.com, magicbricks.com, nobroker.in.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 32.9 million / month | +2% |
| Q2 | ≈ 33.9 million / month | +3% |
| Q3 | ≈ 35 million / month | +3% |
| Q4 | ≈ 37.1 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in India, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- India86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 10.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- India
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| housing.com | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the India web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in India
Company information
- Website
- housing.com
- Sector
- Real Estate
- Owner
- REA India (REA Group)
- Owner type
- Subsidiary of public company
- Founders
- Rahul Yadav, Advait Sharma
- Founded
- 2012
- Headquarters
- Mumbai, India
- Employees
- 1,000+
- Ownership
- REA India (REA Group) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $70 million annual revenue (est.)
- Languages
- English, Hindi
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- ≈ $70 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Housing.com operates a real estate marketplace focused on India. An Indian real estate marketplace for homes, rentals and new projects. Revenue comes mainly from listing fees, supported by the other lines listed below.
- Listing fees
- Builder advertising
Products & services
International presence
- Primary market
- India
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (India)
- #175 in this index
- Sector rank
- Leading real estate site in India
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| 99acres.com | ≈ 21 million / month | #176 class competitor | — |
| magicbricks.com | ≈ 15.7 million / month | #177 class competitor | — |
| nobroker.in | ≈ 10.5 million / month | #178 class competitor | — |
What is Housing.com?
Housing.com (housing.com) is a real estate marketplace serving users in India. An Indian real estate marketplace for homes, rentals and new projects. It ranks #175 among the most visited websites in the country in this index, within the real estate category.
Who owns Housing.com?
The site is operated by REA India (REA Group), founded by Rahul Yadav, Advait Sharma. The company was established in 2012 and is headquartered in Mumbai, India. It employs around 1,000+.
Traffic and audience
Traffic estimates place Housing.com at roughly 35 million visits per month, about 1.2 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How Housing.com makes money
Revenue comes primarily from listing fees, alongside builder advertising.
Competitors in India
Its closest rivals include 99acres.com, magicbricks.com, nobroker.in.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2012
Housing.com is founded in Mumbai, India.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #175 among the most visited websites in India.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns Housing.com?
Housing.com is operated by REA India (REA Group). Subsidiary of public company structure, based on public filings and press reporting.
Where is Housing.com headquartered?
Housing.com is headquartered in Mumbai, India.
When was Housing.com founded?
Housing.com was founded in 2012 by Rahul Yadav, Advait Sharma.
How many employees does Housing.com have?
Housing.com employs approximately 1,000+ people.
What is Housing.com's revenue?
Housing.com's revenue: ≈ $70 million annual revenue (est.).
Who are Housing.com's competitors?
Main competitors in India include 99acres.com, magicbricks.com, nobroker.in.
How does Housing.com make money?
Mainly listing fees, builder advertising.
Is Housing.com publicly traded?
Housing.com's ownership: Subsidiary of public company.
How many visitors does Housing.com get?
Third-party estimates place Housing.com at roughly 35 million visits per month, mostly from India, with 68% mobile traffic.
Is Housing.com safe?
Housing.com is an established real estate site founded in 2012 and ranked #175 in India; use the official domain housing.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementshousing.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos