KLM Royal Dutch Airlines
Flag carrier airline of the Netherlands operating international passenger and cargo services.
KLM Royal Dutch Airlines at a glance
KLM Royal Dutch Airlines is a travel website and one of the most visited sites in Netherlands, currently ranked #58 in the country. It was founded in 1919 by Albert Plesman and is headquartered in Amstelveen, Netherlands. Today KLM Royal Dutch Airlines is owned by Air France-KLM. Our estimates put its audience at ≈ 9.5 million visits per month. The business earns money mainly through passenger ticket sales, cargo transport, flying blue loyalty program. Its closest rivals include transavia.com, easyjet.com, lufthansa.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 8.9 million / month | +2% |
| Q2 | ≈ 9.2 million / month | +3% |
| Q3 | ≈ 9.5 million / month | +3% |
| Q4 | ≈ 10.1 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Netherlands, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Netherlands86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Netherlands
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| klm royal dutch airlines | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Netherlands web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Netherlands
Company information
- Website
- klm.nl
- Sector
- Travel
- Owner
- Air France-KLM
- Owner type
- Public company
- Founders
- Albert Plesman
- Founded
- 1919
- Headquarters
- Amstelveen, Netherlands
- Employees
- 30,000+
- Ownership
- Air France-KLM controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $11.5 billion annual revenue (est.)
- Languages
- Dutch, English, French, German, Spanish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $11.5 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
KLM Royal Dutch Airlines operates a travel booking platform focused on Netherlands. Flag carrier airline of the Netherlands operating international passenger and cargo services. Revenue comes mainly from passenger ticket sales, supported by the other lines listed below.
- Passenger ticket sales
- Cargo transport
- Flying Blue loyalty program
Products & services
International presence
- Primary market
- Netherlands
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Netherlands)
- #58 in this index
- Sector rank
- Leading travel site in Netherlands
- Global rank
- 6500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| transavia.com | ≈ 5.7 million / month | #59 class competitor | — |
| easyjet.com | ≈ 4.3 million / month | #60 class competitor | — |
| lufthansa.com | ≈ 2.9 million / month | #61 class competitor | — |
What is KLM Royal Dutch Airlines?
KLM Royal Dutch Airlines (klm.nl) is a travel booking platform serving users in Netherlands. Flag carrier airline of the Netherlands operating international passenger and cargo services. It ranks #58 among the most visited websites in the country in this index, within the travel category.
Who owns KLM Royal Dutch Airlines?
The site is operated by Air France-KLM, founded by Albert Plesman. The company was established in 1919 and is headquartered in Amstelveen, Netherlands. It employs around 30,000+.
Traffic and audience
Traffic estimates place KLM Royal Dutch Airlines at roughly 9.5 million visits per month, about 0.3 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How KLM Royal Dutch Airlines makes money
Revenue comes primarily from passenger ticket sales, alongside cargo transport, flying blue loyalty program.
Competitors in Netherlands
Its closest rivals include transavia.com, easyjet.com, lufthansa.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1919
KLM Royal Dutch Airlines is founded in Amstelveen, Netherlands.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #58 among the most visited websites in Netherlands.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns KLM Royal Dutch Airlines?
KLM Royal Dutch Airlines is operated by Air France-KLM. Public company structure, based on public filings and press reporting.
Where is KLM Royal Dutch Airlines headquartered?
KLM Royal Dutch Airlines is headquartered in Amstelveen, Netherlands.
When was KLM Royal Dutch Airlines founded?
KLM Royal Dutch Airlines was founded in 1919 by Albert Plesman.
How many employees does KLM Royal Dutch Airlines have?
KLM Royal Dutch Airlines employs approximately 30,000+ people.
What is KLM Royal Dutch Airlines's revenue?
KLM Royal Dutch Airlines's revenue: ≈ $11.5 billion annual revenue (est.).
Who are KLM Royal Dutch Airlines's competitors?
Main competitors in Netherlands include transavia.com, easyjet.com, lufthansa.com.
How does KLM Royal Dutch Airlines make money?
Mainly passenger ticket sales, cargo transport, flying blue loyalty program.
Is KLM Royal Dutch Airlines publicly traded?
KLM Royal Dutch Airlines's ownership: Public company.
How many visitors does KLM Royal Dutch Airlines get?
Third-party estimates place KLM Royal Dutch Airlines at roughly 9.5 million visits per month, mostly from Netherlands, with 71% mobile traffic.
Is KLM Royal Dutch Airlines safe?
KLM Royal Dutch Airlines is an established travel site founded in 1919 and ranked #58 in Netherlands; use the official domain klm.nl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsklm.nl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNetherlands and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos