Omroep Brabant
Premier regional news outlet and public broadcaster for the province of North Brabant.
Omroep Brabant at a glance
Omroep Brabant is a news & media website and one of the most visited sites in Netherlands, currently ranked #54 in the country. It was founded in 1978 by Brabant Media Board and is headquartered in Son, Netherlands. Today Omroep Brabant is owned by Stichting Omroep Brabant. Our estimates put its audience at ≈ 5.1 million visits per month. The business earns money mainly through state subsidies, commercial ad time. Its closest rivals include bndestem.nl, bd.nl, ed.nl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 4.8 million / month | +2% |
| Q2 | ≈ 4.9 million / month | +3% |
| Q3 | ≈ 5.1 million / month | +3% |
| Q4 | ≈ 5.4 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Netherlands, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Netherlands86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Netherlands
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| omroep brabant | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Netherlands web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Netherlands
Company information
- Website
- omroepbrabant.nl
- Sector
- News & Media
- Owner
- Stichting Omroep Brabant
- Owner type
- Regional public broadcaster
- Founders
- Brabant Media Board
- Founded
- 1978
- Headquarters
- Son, Netherlands
- Employees
- 150+
- Ownership
- Stichting Omroep Brabant controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- Dutch
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Undisclosed
- Ownership
- Regional public broadcaster
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Omroep Brabant operates a news and media publisher focused on Netherlands. Premier regional news outlet and public broadcaster for the province of North Brabant. Revenue comes mainly from state subsidies, supported by the other lines listed below.
- State subsidies
- Commercial ad time
Products & services
International presence
- Primary market
- Netherlands
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Netherlands)
- #54 in this index
- Sector rank
- Leading news & media site in Netherlands
- Global rank
- 12000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| bndestem.nl | ≈ 3.1 million / month | #55 class competitor | — |
| bd.nl | ≈ 2.3 million / month | #56 class competitor | — |
| ed.nl | ≈ 1.5 million / month | #57 class competitor | — |
What is Omroep Brabant?
Omroep Brabant (omroepbrabant.nl) is a news and media publisher serving users in Netherlands. Premier regional news outlet and public broadcaster for the province of North Brabant. It ranks #54 among the most visited websites in the country in this index, within the news & media category.
Who owns Omroep Brabant?
The site is operated by Stichting Omroep Brabant, founded by Brabant Media Board. The company was established in 1978 and is headquartered in Son, Netherlands. It employs around 150+.
Traffic and audience
Traffic estimates place Omroep Brabant at roughly 5.1 million visits per month, about 0.2 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Omroep Brabant makes money
Revenue comes primarily from state subsidies, alongside commercial ad time.
Competitors in Netherlands
Its closest rivals include bndestem.nl, bd.nl, ed.nl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1978
Omroep Brabant is founded in Son, Netherlands.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #54 among the most visited websites in Netherlands.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Omroep Brabant?
Omroep Brabant is operated by Stichting Omroep Brabant. Regional public broadcaster structure, based on public filings and press reporting.
Where is Omroep Brabant headquartered?
Omroep Brabant is headquartered in Son, Netherlands.
When was Omroep Brabant founded?
Omroep Brabant was founded in 1978 by Brabant Media Board.
How many employees does Omroep Brabant have?
Omroep Brabant employs approximately 150+ people.
What is Omroep Brabant's revenue?
Omroep Brabant's revenue: Undisclosed.
Who are Omroep Brabant's competitors?
Main competitors in Netherlands include bndestem.nl, bd.nl, ed.nl.
How does Omroep Brabant make money?
Mainly state subsidies, commercial ad time.
Is Omroep Brabant publicly traded?
Omroep Brabant's ownership: Regional public broadcaster.
How many visitors does Omroep Brabant get?
Third-party estimates place Omroep Brabant at roughly 5.1 million visits per month, mostly from Netherlands, with 79% mobile traffic.
Is Omroep Brabant safe?
Omroep Brabant is an established news & media site founded in 1978 and ranked #54 in Netherlands; use the official domain omroepbrabant.nl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsomroepbrabant.nl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNetherlands and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos