Ostrovok
A Russian hotel booking service for domestic and international stays.
Ostrovok at a glance
Ostrovok is a travel website and one of the most visited sites in Russia, currently ranked #173 in the country. It was founded in 2009 by Not publicly disclosed and is headquartered in Moscow, Russia. Today Ostrovok is owned by Emerging Travel Group. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through booking commissions. Its closest rivals include tutu.ru, booking.com, sutochno.ru.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Russia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Russia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Russia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ostrovok | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Russia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Russia
Company information
- Website
- ostrovok.ru
- Sector
- Travel
- Owner
- Emerging Travel Group
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 2009
- Headquarters
- Moscow, Russia
- Employees
- 1,000+
- Ownership
- Emerging Travel Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $200 million annual revenue (est.)
- Languages
- Russian
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $200 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Ostrovok operates a travel booking platform focused on Russia. A Russian hotel booking service for domestic and international stays. Revenue comes mainly from booking commissions, supported by the other lines listed below.
- Booking commissions
Products & services
International presence
- Primary market
- Russia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Russia)
- #173 in this index
- Sector rank
- Leading travel site in Russia
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| tutu.ru | ≈ 15 million / month | #174 class competitor | — |
| booking.com | ≈ 11.2 million / month | #175 class competitor | — |
| sutochno.ru | ≈ 7.5 million / month | #176 class competitor | — |
What is Ostrovok?
Ostrovok (ostrovok.ru) is a travel booking platform serving users in Russia. A Russian hotel booking service for domestic and international stays. It ranks #173 among the most visited websites in the country in this index, within the travel category.
Who owns Ostrovok?
The site is operated by Emerging Travel Group, founded by Not publicly disclosed. The company was established in 2009 and is headquartered in Moscow, Russia. It employs around 1,000+.
Traffic and audience
Traffic estimates place Ostrovok at roughly 25 million visits per month, about 0.8 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Ostrovok makes money
Revenue comes primarily from booking commissions, alongside .
Competitors in Russia
Its closest rivals include tutu.ru, booking.com, sutochno.ru.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2009
Ostrovok is founded in Moscow, Russia.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #173 among the most visited websites in Russia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Ostrovok?
Ostrovok is operated by Emerging Travel Group. Private company structure, based on public filings and press reporting.
Where is Ostrovok headquartered?
Ostrovok is headquartered in Moscow, Russia.
When was Ostrovok founded?
Ostrovok was founded in 2009 by Not publicly disclosed.
How many employees does Ostrovok have?
Ostrovok employs approximately 1,000+ people.
What is Ostrovok's revenue?
Ostrovok's revenue: ≈ $200 million annual revenue (est.).
Who are Ostrovok's competitors?
Main competitors in Russia include tutu.ru, booking.com, sutochno.ru.
How does Ostrovok make money?
Mainly booking commissions.
Is Ostrovok publicly traded?
No — Ostrovok is not listed as an independent public company; it is operated by Emerging Travel Group.
How many visitors does Ostrovok get?
Third-party estimates place Ostrovok at roughly 25 million visits per month, mostly from Russia, with 71% mobile traffic.
Is Ostrovok safe?
Ostrovok is an established travel site founded in 2009 and ranked #173 in Russia; use the official domain ostrovok.ru and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsostrovok.ru
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageRussia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos