Pobeda
The site of a Russian low-cost airline owned by Aeroflot.
Pobeda at a glance
Pobeda is a travel website and one of the most visited sites in Russia, currently ranked #172 in the country. It was founded in 2014 by Aeroflot and is headquartered in Moscow, Russia. Today Pobeda is owned by Aeroflot PJSC. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through passenger fares, ancillary fees. Its closest rivals include aeroflot.ru, s7.ru, tutu.ru.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Russia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Russia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Russia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| pobeda | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Russia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Russia
Company information
- Website
- pobeda.aero
- Sector
- Travel
- Owner
- Aeroflot PJSC
- Owner type
- Subsidiary of public company
- Founders
- Aeroflot
- Founded
- 2014
- Headquarters
- Moscow, Russia
- Employees
- 3,000+
- Ownership
- Aeroflot PJSC controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1.5 billion annual revenue (est.)
- Languages
- Russian
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $1.5 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Pobeda operates a travel booking platform focused on Russia. The site of a Russian low-cost airline owned by Aeroflot. Revenue comes mainly from passenger fares, supported by the other lines listed below.
- Passenger fares
- Ancillary fees
Products & services
International presence
- Primary market
- Russia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Russia)
- #172 in this index
- Sector rank
- Leading travel site in Russia
- Global rank
- 4000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| aeroflot.ru | ≈ 9 million / month | #173 class competitor | — |
| s7.ru | ≈ 6.7 million / month | #174 class competitor | — |
| tutu.ru | ≈ 4.5 million / month | #175 class competitor | — |
What is Pobeda?
Pobeda (pobeda.aero) is a travel booking platform serving users in Russia. The site of a Russian low-cost airline owned by Aeroflot. It ranks #172 among the most visited websites in the country in this index, within the travel category.
Who owns Pobeda?
The site is operated by Aeroflot PJSC, founded by Aeroflot. The company was established in 2014 and is headquartered in Moscow, Russia. It employs around 3,000+.
Traffic and audience
Traffic estimates place Pobeda at roughly 15 million visits per month, about 0.5 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Pobeda makes money
Revenue comes primarily from passenger fares, alongside ancillary fees.
Competitors in Russia
Its closest rivals include aeroflot.ru, s7.ru, tutu.ru.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2014
Pobeda is founded in Moscow, Russia.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #172 among the most visited websites in Russia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Pobeda?
Pobeda is operated by Aeroflot PJSC. Subsidiary of public company structure, based on public filings and press reporting.
Where is Pobeda headquartered?
Pobeda is headquartered in Moscow, Russia.
When was Pobeda founded?
Pobeda was founded in 2014 by Aeroflot.
How many employees does Pobeda have?
Pobeda employs approximately 3,000+ people.
What is Pobeda's revenue?
Pobeda's revenue: ≈ $1.5 billion annual revenue (est.).
Who are Pobeda's competitors?
Main competitors in Russia include aeroflot.ru, s7.ru, tutu.ru.
How does Pobeda make money?
Mainly passenger fares, ancillary fees.
Is Pobeda publicly traded?
Pobeda's ownership: Subsidiary of public company.
How many visitors does Pobeda get?
Third-party estimates place Pobeda at roughly 15 million visits per month, mostly from Russia, with 71% mobile traffic.
Is Pobeda safe?
Pobeda is an established travel site founded in 2014 and ranked #172 in Russia; use the official domain pobeda.aero and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementspobeda.aero
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageRussia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos