University of Toronto
The site of Canada's largest research university.
University of Toronto at a glance
University of Toronto is an education website and one of the most visited sites in Canada, currently ranked #193 in the country. It was founded in 1827 by Royal charter of King George IV and is headquartered in Toronto, Canada. Today University of Toronto is owned by University of Toronto. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through tuition, government funding, research grants. Its closest rivals include ubc.ca, mcgill.ca, uwaterloo.ca.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in Canada, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Canada86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Canada
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| university of toronto | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Canada web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in Canada
Company information
- Website
- utoronto.ca
- Sector
- Education
- Owner
- University of Toronto
- Owner type
- Public institution
- Founders
- Royal charter of King George IV
- Founded
- 1827
- Headquarters
- Toronto, Canada
- Employees
- 25,000+
- Ownership
- University of Toronto controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $4 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $4 billion annual revenue (est.)
- Ownership
- Public institution
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
University of Toronto operates an education platform focused on Canada. The site of Canada's largest research university. Revenue comes mainly from tuition, supported by the other lines listed below.
- Tuition
- Government funding
- Research grants
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Canada
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Canada)
- #193 in this index
- Sector rank
- Leading education site in Canada
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ubc.ca | ≈ 15 million / month | #194 class competitor | — |
| mcgill.ca | ≈ 11.2 million / month | #195 class competitor | — |
| uwaterloo.ca | ≈ 7.5 million / month | #196 class competitor | — |
What is University of Toronto?
University of Toronto (utoronto.ca) is an education platform serving users in Canada. The site of Canada's largest research university. It ranks #193 among the most visited websites in the country in this index, within the education category.
Who owns University of Toronto?
The site is operated by University of Toronto, founded by Royal charter of King George IV. The company was established in 1827 and is headquartered in Toronto, Canada. It employs around 25,000+.
Traffic and audience
Traffic estimates place University of Toronto at roughly 25 million visits per month, about 0.8 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How University of Toronto makes money
Revenue comes primarily from tuition, alongside government funding, research grants.
Competitors in Canada
Its closest rivals include ubc.ca, mcgill.ca, uwaterloo.ca.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1827
University of Toronto is founded in Toronto, Canada.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #193 among the most visited websites in Canada.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns University of Toronto?
University of Toronto is operated by University of Toronto. Public institution structure, based on public filings and press reporting.
Where is University of Toronto headquartered?
University of Toronto is headquartered in Toronto, Canada.
When was University of Toronto founded?
University of Toronto was founded in 1827 by Royal charter of King George IV.
How many employees does University of Toronto have?
University of Toronto employs approximately 25,000+ people.
What is University of Toronto's revenue?
University of Toronto's revenue: ≈ $4 billion annual revenue (est.).
Who are University of Toronto's competitors?
Main competitors in Canada include ubc.ca, mcgill.ca, uwaterloo.ca.
How does University of Toronto make money?
Mainly tuition, government funding, research grants.
Is University of Toronto publicly traded?
University of Toronto's ownership: Public institution.
How many visitors does University of Toronto get?
Third-party estimates place University of Toronto at roughly 25 million visits per month, mostly from Canada, with 66% mobile traffic.
Is University of Toronto safe?
University of Toronto is an established education site founded in 1827 and ranked #193 in Canada; use the official domain utoronto.ca and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsutoronto.ca
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageCanada and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos