Brainly Indonesia
The Indonesian edition of the peer-to-peer homework help community.
Brainly Indonesia at a glance
Brainly Indonesia is an education website and one of the most visited sites in Indonesia, currently ranked #199 in the country. It was founded in 2009 by Michał Borkowski, Tomasz Kraus, Łukasz Haluch and is headquartered in New York, NY, USA. Today Brainly Indonesia is owned by Brainly Inc.. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through subscriptions, advertising. Its closest rivals include ruangguru.com, zenius.net, wikipedia.org.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in Indonesia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Indonesia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Indonesia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| brainly indonesia | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Indonesia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in Indonesia
Company information
- Website
- brainly.co.id
- Sector
- Education
- Owner
- Brainly Inc.
- Owner type
- Private company
- Founders
- Michał Borkowski, Tomasz Kraus, Łukasz Haluch
- Founded
- 2009
- Headquarters
- New York, NY, USA
- Employees
- 500+
- Ownership
- Brainly Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Not publicly disclosed
- Languages
- Indonesian
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Brainly Indonesia operates an education platform focused on Indonesia. The Indonesian edition of the peer-to-peer homework help community. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Indonesia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Indonesia)
- #199 in this index
- Sector rank
- Leading education site in Indonesia
- Global rank
- 2000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ruangguru.com | ≈ 24 million / month | #200 class competitor | — |
| zenius.net | ≈ 18 million / month | #201 class competitor | — |
| wikipedia.org | ≈ 12 million / month | #202 class competitor | — |
What is Brainly Indonesia?
Brainly Indonesia (brainly.co.id) is an education platform serving users in Indonesia. The Indonesian edition of the peer-to-peer homework help community. It ranks #199 among the most visited websites in the country in this index, within the education category.
Who owns Brainly Indonesia?
The site is operated by Brainly Inc., founded by Michał Borkowski, Tomasz Kraus, Łukasz Haluch. The company was established in 2009 and is headquartered in New York, NY, USA. It employs around 500+.
Traffic and audience
Traffic estimates place Brainly Indonesia at roughly 40 million visits per month, about 1.3 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How Brainly Indonesia makes money
Revenue comes primarily from subscriptions, alongside advertising.
Competitors in Indonesia
Its closest rivals include ruangguru.com, zenius.net, wikipedia.org.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2009
Brainly Indonesia is founded in New York, NY, USA.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #199 among the most visited websites in Indonesia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns Brainly Indonesia?
Brainly Indonesia is operated by Brainly Inc.. Private company structure, based on public filings and press reporting.
Where is Brainly Indonesia headquartered?
Brainly Indonesia is headquartered in New York, NY, USA.
When was Brainly Indonesia founded?
Brainly Indonesia was founded in 2009 by Michał Borkowski, Tomasz Kraus, Łukasz Haluch.
How many employees does Brainly Indonesia have?
Brainly Indonesia employs approximately 500+ people.
What is Brainly Indonesia's revenue?
Brainly Indonesia's revenue: Not publicly disclosed.
Who are Brainly Indonesia's competitors?
Main competitors in Indonesia include ruangguru.com, zenius.net, wikipedia.org.
How does Brainly Indonesia make money?
Mainly subscriptions, advertising.
Is Brainly Indonesia publicly traded?
No — Brainly Indonesia is not listed as an independent public company; it is operated by Brainly Inc..
How many visitors does Brainly Indonesia get?
Third-party estimates place Brainly Indonesia at roughly 40 million visits per month, mostly from Indonesia, with 66% mobile traffic.
Is Brainly Indonesia safe?
Brainly Indonesia is an established education site founded in 2009 and ranked #199 in Indonesia; use the official domain brainly.co.id and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbrainly.co.id
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndonesia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos