University of British Columbia
The site of one of Canada's leading public research universities.
University of British Columbia at a glance
University of British Columbia is an education website and one of the most visited sites in Canada, currently ranked #194 in the country. It was founded in 1908 by Province of British Columbia and is headquartered in Vancouver, Canada. Today University of British Columbia is owned by University of British Columbia. Our estimates put its audience at ≈ 20 million visits per month. The business earns money mainly through tuition, government funding, research grants. Its closest rivals include utoronto.ca, mcgill.ca, uwaterloo.ca.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 18.8 million / month | +2% |
| Q2 | ≈ 19.4 million / month | +3% |
| Q3 | ≈ 20 million / month | +3% |
| Q4 | ≈ 21.2 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in Canada, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Canada86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Canada
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| university of british columbia | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Canada web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in Canada
Company information
- Website
- ubc.ca
- Sector
- Education
- Owner
- University of British Columbia
- Owner type
- Public institution
- Founders
- Province of British Columbia
- Founded
- 1908
- Headquarters
- Vancouver, Canada
- Employees
- 20,000+
- Ownership
- University of British Columbia controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $3.5 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $3.5 billion annual revenue (est.)
- Ownership
- Public institution
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
University of British Columbia operates an education platform focused on Canada. The site of one of Canada's leading public research universities. Revenue comes mainly from tuition, supported by the other lines listed below.
- Tuition
- Government funding
- Research grants
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Canada
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Canada)
- #194 in this index
- Sector rank
- Leading education site in Canada
- Global rank
- 2000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| utoronto.ca | ≈ 12 million / month | #195 class competitor | — |
| mcgill.ca | ≈ 9 million / month | #196 class competitor | — |
| uwaterloo.ca | ≈ 6 million / month | #197 class competitor | — |
What is University of British Columbia?
University of British Columbia (ubc.ca) is an education platform serving users in Canada. The site of one of Canada's leading public research universities. It ranks #194 among the most visited websites in the country in this index, within the education category.
Who owns University of British Columbia?
The site is operated by University of British Columbia, founded by Province of British Columbia. The company was established in 1908 and is headquartered in Vancouver, Canada. It employs around 20,000+.
Traffic and audience
Traffic estimates place University of British Columbia at roughly 20 million visits per month, about 0.7 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How University of British Columbia makes money
Revenue comes primarily from tuition, alongside government funding, research grants.
Competitors in Canada
Its closest rivals include utoronto.ca, mcgill.ca, uwaterloo.ca.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1908
University of British Columbia is founded in Vancouver, Canada.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #194 among the most visited websites in Canada.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns University of British Columbia?
University of British Columbia is operated by University of British Columbia. Public institution structure, based on public filings and press reporting.
Where is University of British Columbia headquartered?
University of British Columbia is headquartered in Vancouver, Canada.
When was University of British Columbia founded?
University of British Columbia was founded in 1908 by Province of British Columbia.
How many employees does University of British Columbia have?
University of British Columbia employs approximately 20,000+ people.
What is University of British Columbia's revenue?
University of British Columbia's revenue: ≈ $3.5 billion annual revenue (est.).
Who are University of British Columbia's competitors?
Main competitors in Canada include utoronto.ca, mcgill.ca, uwaterloo.ca.
How does University of British Columbia make money?
Mainly tuition, government funding, research grants.
Is University of British Columbia publicly traded?
University of British Columbia's ownership: Public institution.
How many visitors does University of British Columbia get?
Third-party estimates place University of British Columbia at roughly 20 million visits per month, mostly from Canada, with 66% mobile traffic.
Is University of British Columbia safe?
University of British Columbia is an established education site founded in 1908 and ranked #194 in Canada; use the official domain ubc.ca and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsubc.ca
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageCanada and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos