Recetas Nestlé
A Mexican recipe site from Nestlé with everyday cooking ideas.
Recetas Nestlé at a glance
Recetas Nestlé is a food & delivery website and one of the most visited sites in Mexico, currently ranked #112 in the country. It was founded in 2003 by Nestlé and is headquartered in Mexico City, Mexico. Today Recetas Nestlé is owned by Nestlé México. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through brand marketing. Its closest rivals include kiwilimon.com, cocinavital.mx, directoalpaladar.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct62%
- Organic search22%
- Paid search9%
- Social5%
- Referral2%
Audience & demographics
- Men51%
- Women49%
- Age 18-2429%
- Age 25-3433%
- Age 35-4420%
The audience is concentrated in Mexico, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Mexico86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Mexico
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| recetas nestlé | 1 | Very high | Dominant |
| food delivery | Top 10 | High | — |
| grocery delivery | Top 10 | High | — |
| discount code | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Mexico web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 89% mobile
- Position in country
- Among the leading food & delivery apps in Mexico
Company information
- Website
- recetasnestle.com.mx
- Sector
- Food & Delivery
- Owner
- Nestlé México
- Owner type
- Subsidiary of public company
- Founders
- Nestlé
- Founded
- 2003
- Headquarters
- Mexico City, Mexico
- Employees
- 50+
- Ownership
- Nestlé México controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Not publicly disclosed
- Languages
- Spanish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Recetas Nestlé operates a food and grocery delivery platform focused on Mexico. A Mexican recipe site from Nestlé with everyday cooking ideas. Revenue comes mainly from brand marketing, supported by the other lines listed below.
- Brand marketing
Products & services
International presence
- Primary market
- Mexico
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Mexico)
- #112 in this index
- Sector rank
- Leading food & delivery site in Mexico
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| kiwilimon.com | ≈ 18 million / month | #113 class competitor | — |
| cocinavital.mx | ≈ 13.5 million / month | #114 class competitor | — |
| directoalpaladar.com | ≈ 9 million / month | #115 class competitor | — |
What is Recetas Nestlé?
Recetas Nestlé (recetasnestle.com.mx) is a food and grocery delivery platform serving users in Mexico. A Mexican recipe site from Nestlé with everyday cooking ideas. It ranks #112 among the most visited websites in the country in this index, within the food & delivery category.
Who owns Recetas Nestlé?
The site is operated by Nestlé México, founded by Nestlé. The company was established in 2003 and is headquartered in Mexico City, Mexico. It employs around 50+.
Traffic and audience
Traffic estimates place Recetas Nestlé at roughly 30 million visits per month, about 1 million per day. Around 89% mobile of sessions come from mobile devices, and visitors view about 6.1 pages per visit with an average session of 5 min.
How Recetas Nestlé makes money
Revenue comes primarily from brand marketing, alongside .
Competitors in Mexico
Its closest rivals include kiwilimon.com, cocinavital.mx, directoalpaladar.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2003
Recetas Nestlé is founded in Mexico City, Mexico.
- Growth phase
Expands its food & delivery offering and moves to a mobile-first product.
- Today
Ranks #112 among the most visited websites in Mexico.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide restaurant and store coverage in cities
- Fast delivery windows
- Frequent discounts and loyalty programmes
- Live order tracking
Cons
- Delivery and service fees add up
- Restaurant prices higher than in store
- Courier working conditions criticised
- Coverage thin outside major cities
Key statistics
Frequently asked questions
Who owns Recetas Nestlé?
Recetas Nestlé is operated by Nestlé México. Subsidiary of public company structure, based on public filings and press reporting.
Where is Recetas Nestlé headquartered?
Recetas Nestlé is headquartered in Mexico City, Mexico.
When was Recetas Nestlé founded?
Recetas Nestlé was founded in 2003 by Nestlé.
How many employees does Recetas Nestlé have?
Recetas Nestlé employs approximately 50+ people.
What is Recetas Nestlé's revenue?
Recetas Nestlé's revenue: Not publicly disclosed.
Who are Recetas Nestlé's competitors?
Main competitors in Mexico include kiwilimon.com, cocinavital.mx, directoalpaladar.com.
How does Recetas Nestlé make money?
Mainly brand marketing.
Is Recetas Nestlé publicly traded?
Recetas Nestlé's ownership: Subsidiary of public company.
How many visitors does Recetas Nestlé get?
Third-party estimates place Recetas Nestlé at roughly 30 million visits per month, mostly from Mexico, with 89% mobile traffic.
Is Recetas Nestlé safe?
Recetas Nestlé is an established food & delivery site founded in 2003 and ranked #112 in Mexico; use the official domain recetasnestle.com.mx and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsrecetasnestle.com.mx
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMexico and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos