Baemin (Woowa Brothers)
Korea's largest food delivery platform, run by Woowa Brothers.
Baemin at a glance
Baemin is a food & delivery website and one of the most visited sites in South Korea, currently ranked #189 in the country. It was founded in 2010 by Kim Bong-jin and is headquartered in Seoul, South Korea. Today Baemin is owned by Woowa Brothers (Delivery Hero). Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through commissions, delivery fees, advertising. Its closest rivals include yogiyo.co.kr, coupangeats.com, 11st.co.kr.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct62%
- Organic search22%
- Paid search9%
- Social5%
- Referral2%
Audience & demographics
- Men51%
- Women49%
- Age 18-2429%
- Age 25-3433%
- Age 35-4420%
The audience is concentrated in South Korea, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- South Korea86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- South Korea
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| baemin (woowa brothers) | 1 | Very high | Dominant |
| food delivery | Top 10 | High | — |
| grocery delivery | Top 10 | High | — |
| discount code | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the South Korea web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 89% mobile
- Position in country
- Among the leading food & delivery apps in South Korea
Company information
- Website
- baemin.com
- Sector
- Food & Delivery
- Owner
- Woowa Brothers (Delivery Hero)
- Owner type
- Subsidiary of public company
- Founders
- Kim Bong-jin
- Founded
- 2010
- Headquarters
- Seoul, South Korea
- Employees
- 3,000+
- Ownership
- Woowa Brothers (Delivery Hero) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $2.5 billion annual revenue (est.)
- Languages
- Korean
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $2.5 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Baemin (Woowa Brothers) operates a food and grocery delivery platform focused on South Korea. Korea's largest food delivery platform, run by Woowa Brothers. Revenue comes mainly from commissions, supported by the other lines listed below.
- Commissions
- Delivery fees
- Advertising
Products & services
International presence
- Primary market
- South Korea
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (South Korea)
- #189 in this index
- Sector rank
- Leading food & delivery site in South Korea
- Global rank
- 2000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| yogiyo.co.kr | ≈ 24 million / month | #190 class competitor | — |
| coupangeats.com | ≈ 18 million / month | #191 class competitor | — |
| 11st.co.kr | ≈ 12 million / month | #192 class competitor | — |
What is Baemin (Woowa Brothers)?
Baemin (Woowa Brothers) (baemin.com) is a food and grocery delivery platform serving users in South Korea. Korea's largest food delivery platform, run by Woowa Brothers. It ranks #189 among the most visited websites in the country in this index, within the food & delivery category.
Who owns Baemin (Woowa Brothers)?
The site is operated by Woowa Brothers (Delivery Hero), founded by Kim Bong-jin. The company was established in 2010 and is headquartered in Seoul, South Korea. It employs around 3,000+.
Traffic and audience
Traffic estimates place Baemin (Woowa Brothers) at roughly 40 million visits per month, about 1.3 million per day. Around 89% mobile of sessions come from mobile devices, and visitors view about 6.1 pages per visit with an average session of 5 min.
How Baemin (Woowa Brothers) makes money
Revenue comes primarily from commissions, alongside delivery fees, advertising.
Competitors in South Korea
Its closest rivals include yogiyo.co.kr, coupangeats.com, 11st.co.kr.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2010
Baemin (Woowa Brothers) is founded in Seoul, South Korea.
- Growth phase
Expands its food & delivery offering and moves to a mobile-first product.
- Today
Ranks #189 among the most visited websites in South Korea.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide restaurant and store coverage in cities
- Fast delivery windows
- Frequent discounts and loyalty programmes
- Live order tracking
Cons
- Delivery and service fees add up
- Restaurant prices higher than in store
- Courier working conditions criticised
- Coverage thin outside major cities
Key statistics
Frequently asked questions
Who owns Baemin (Woowa Brothers)?
Baemin (Woowa Brothers) is operated by Woowa Brothers (Delivery Hero). Subsidiary of public company structure, based on public filings and press reporting.
Where is Baemin (Woowa Brothers) headquartered?
Baemin (Woowa Brothers) is headquartered in Seoul, South Korea.
When was Baemin (Woowa Brothers) founded?
Baemin (Woowa Brothers) was founded in 2010 by Kim Bong-jin.
How many employees does Baemin (Woowa Brothers) have?
Baemin (Woowa Brothers) employs approximately 3,000+ people.
What is Baemin (Woowa Brothers)'s revenue?
Baemin (Woowa Brothers)'s revenue: ≈ $2.5 billion annual revenue (est.).
Who are Baemin (Woowa Brothers)'s competitors?
Main competitors in South Korea include yogiyo.co.kr, coupangeats.com, 11st.co.kr.
How does Baemin (Woowa Brothers) make money?
Mainly commissions, delivery fees, advertising.
Is Baemin (Woowa Brothers) publicly traded?
Baemin (Woowa Brothers)'s ownership: Subsidiary of public company.
How many visitors does Baemin (Woowa Brothers) get?
Third-party estimates place Baemin (Woowa Brothers) at roughly 40 million visits per month, mostly from South Korea, with 89% mobile traffic.
Is Baemin (Woowa Brothers) safe?
Baemin (Woowa Brothers) is an established food & delivery site founded in 2010 and ranked #189 in South Korea; use the official domain baemin.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbaemin.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSouth Korea and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos