LATAM Airlines
The site of Latin America's largest airline group, with a major Brazilian arm.
LATAM Airlines at a glance
LATAM Airlines is a travel website and one of the most visited sites in Brazil, currently ranked #172 in the country. It was founded in 2012 by LAN Airlines, TAM Airlines and is headquartered in Santiago, Chile (large Brazil operations). Today LATAM Airlines is owned by LATAM Airlines Group S.A.. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through passenger fares, cargo, loyalty program. Its closest rivals include voegol.com.br, voeazul.com.br, decolar.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| latam airlines | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Brazil
Company information
- Website
- latamairlines.com
- Sector
- Travel
- Owner
- LATAM Airlines Group S.A.
- Owner type
- Public company
- Founders
- LAN Airlines, TAM Airlines
- Founded
- 2012
- Headquarters
- Santiago, Chile (large Brazil operations)
- Employees
- 35,000+
- Ownership
- LATAM Airlines Group S.A. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $13 billion annual revenue (est.)
- Languages
- Portuguese, Spanish, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $13 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
LATAM Airlines operates a travel booking platform focused on Brazil. The site of Latin America's largest airline group, with a major Brazilian arm. Revenue comes mainly from passenger fares, supported by the other lines listed below.
- Passenger fares
- Cargo
- Loyalty program
Products & services
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #172 in this index
- Sector rank
- Leading travel site in Brazil
- Global rank
- 1200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| voegol.com.br | ≈ 24 million / month | #173 class competitor | — |
| voeazul.com.br | ≈ 18 million / month | #174 class competitor | — |
| decolar.com | ≈ 12 million / month | #175 class competitor | — |
What is LATAM Airlines?
LATAM Airlines (latamairlines.com) is a travel booking platform serving users in Brazil. The site of Latin America's largest airline group, with a major Brazilian arm. It ranks #172 among the most visited websites in the country in this index, within the travel category.
Who owns LATAM Airlines?
The site is operated by LATAM Airlines Group S.A., founded by LAN Airlines, TAM Airlines. The company was established in 2012 and is headquartered in Santiago, Chile (large Brazil operations). It employs around 35,000+.
Traffic and audience
Traffic estimates place LATAM Airlines at roughly 40 million visits per month, about 1.3 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How LATAM Airlines makes money
Revenue comes primarily from passenger fares, alongside cargo, loyalty program.
Competitors in Brazil
Its closest rivals include voegol.com.br, voeazul.com.br, decolar.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2012
LATAM Airlines is founded in Santiago, Chile (large Brazil operations).
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #172 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns LATAM Airlines?
LATAM Airlines is operated by LATAM Airlines Group S.A.. Public company structure, based on public filings and press reporting.
Where is LATAM Airlines headquartered?
LATAM Airlines is headquartered in Santiago, Chile (large Brazil operations).
When was LATAM Airlines founded?
LATAM Airlines was founded in 2012 by LAN Airlines, TAM Airlines.
How many employees does LATAM Airlines have?
LATAM Airlines employs approximately 35,000+ people.
What is LATAM Airlines's revenue?
LATAM Airlines's revenue: ≈ $13 billion annual revenue (est.).
Who are LATAM Airlines's competitors?
Main competitors in Brazil include voegol.com.br, voeazul.com.br, decolar.com.
How does LATAM Airlines make money?
Mainly passenger fares, cargo, loyalty program.
Is LATAM Airlines publicly traded?
LATAM Airlines's ownership: Public company.
How many visitors does LATAM Airlines get?
Third-party estimates place LATAM Airlines at roughly 40 million visits per month, mostly from Brazil, with 71% mobile traffic.
Is LATAM Airlines safe?
LATAM Airlines is an established travel site founded in 2012 and ranked #172 in Brazil; use the official domain latamairlines.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementslatamairlines.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos