Yeogi Eottae
A Korean accommodation booking app and site, one of Yanolja's main rivals.
Yeogi Eottae at a glance
Yeogi Eottae is a travel website and one of the most visited sites in South Korea, currently ranked #182 in the country. It was founded in 2013 by Shim Myung-seop and is headquartered in Seoul, South Korea. Today Yeogi Eottae is owned by Good Choice Co. (Yeogi Eottae). Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through booking commissions, advertising. Its closest rivals include yanolja.com, booking.com, agoda.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in South Korea, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- South Korea86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- South Korea
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| yeogi eottae | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the South Korea web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in South Korea
Company information
- Website
- goodchoice.kr
- Sector
- Travel
- Owner
- Good Choice Co. (Yeogi Eottae)
- Owner type
- Private company
- Founders
- Shim Myung-seop
- Founded
- 2013
- Headquarters
- Seoul, South Korea
- Employees
- 500+
- Ownership
- Good Choice Co. (Yeogi Eottae) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $400 million annual revenue (est.)
- Languages
- Korean
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $400 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Yeogi Eottae operates a travel booking platform focused on South Korea. A Korean accommodation booking app and site, one of Yanolja's main rivals. Revenue comes mainly from booking commissions, supported by the other lines listed below.
- Booking commissions
- Advertising
Products & services
International presence
- Primary market
- South Korea
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (South Korea)
- #182 in this index
- Sector rank
- Leading travel site in South Korea
- Global rank
- 4000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| yanolja.com | ≈ 9 million / month | #183 class competitor | — |
| booking.com | ≈ 6.7 million / month | #184 class competitor | — |
| agoda.com | ≈ 4.5 million / month | #185 class competitor | — |
What is Yeogi Eottae?
Yeogi Eottae (goodchoice.kr) is a travel booking platform serving users in South Korea. A Korean accommodation booking app and site, one of Yanolja's main rivals. It ranks #182 among the most visited websites in the country in this index, within the travel category.
Who owns Yeogi Eottae?
The site is operated by Good Choice Co. (Yeogi Eottae), founded by Shim Myung-seop. The company was established in 2013 and is headquartered in Seoul, South Korea. It employs around 500+.
Traffic and audience
Traffic estimates place Yeogi Eottae at roughly 15 million visits per month, about 0.5 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Yeogi Eottae makes money
Revenue comes primarily from booking commissions, alongside advertising.
Competitors in South Korea
Its closest rivals include yanolja.com, booking.com, agoda.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2013
Yeogi Eottae is founded in Seoul, South Korea.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #182 among the most visited websites in South Korea.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Yeogi Eottae?
Yeogi Eottae is operated by Good Choice Co. (Yeogi Eottae). Private company structure, based on public filings and press reporting.
Where is Yeogi Eottae headquartered?
Yeogi Eottae is headquartered in Seoul, South Korea.
When was Yeogi Eottae founded?
Yeogi Eottae was founded in 2013 by Shim Myung-seop.
How many employees does Yeogi Eottae have?
Yeogi Eottae employs approximately 500+ people.
What is Yeogi Eottae's revenue?
Yeogi Eottae's revenue: ≈ $400 million annual revenue (est.).
Who are Yeogi Eottae's competitors?
Main competitors in South Korea include yanolja.com, booking.com, agoda.com.
How does Yeogi Eottae make money?
Mainly booking commissions, advertising.
Is Yeogi Eottae publicly traded?
No — Yeogi Eottae is not listed as an independent public company; it is operated by Good Choice Co. (Yeogi Eottae).
How many visitors does Yeogi Eottae get?
Third-party estimates place Yeogi Eottae at roughly 15 million visits per month, mostly from South Korea, with 71% mobile traffic.
Is Yeogi Eottae safe?
Yeogi Eottae is an established travel site founded in 2013 and ranked #182 in South Korea; use the official domain goodchoice.kr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsgoodchoice.kr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSouth Korea and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos