Decolar
A Latin American online travel agency for flights, hotels and packages, strong in Brazil.
Decolar at a glance
Decolar is a travel website and one of the most visited sites in Brazil, currently ranked #170 in the country. It was founded in 1999 by Roberto Souviron, Martín Rastellino, Roberto Souviron and is headquartered in Buenos Aires, Argentina (large Brazil operations). Today Decolar is owned by Despegar.com. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through booking commissions, package sales. Its closest rivals include booking.com, 123milhas.com, maxmilhas.com.br.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Brazil, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Brazil86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Brazil
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| decolar | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Brazil web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Brazil
Company information
- Website
- decolar.com
- Sector
- Travel
- Owner
- Despegar.com
- Owner type
- Subsidiary of public company
- Founders
- Roberto Souviron, Martín Rastellino, Roberto Souviron
- Founded
- 1999
- Headquarters
- Buenos Aires, Argentina (large Brazil operations)
- Employees
- 3,000+
- Ownership
- Despegar.com controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $700 million annual revenue (est.)
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $700 million annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Decolar operates a travel booking platform focused on Brazil. A Latin American online travel agency for flights, hotels and packages, strong in Brazil. Revenue comes mainly from booking commissions, supported by the other lines listed below.
- Booking commissions
- Package sales
Products & services
International presence
- Primary market
- Brazil
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Brazil)
- #170 in this index
- Sector rank
- Leading travel site in Brazil
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| booking.com | ≈ 18 million / month | #171 class competitor | — |
| 123milhas.com | ≈ 13.5 million / month | #172 class competitor | — |
| maxmilhas.com.br | ≈ 9 million / month | #173 class competitor | — |
What is Decolar?
Decolar (decolar.com) is a travel booking platform serving users in Brazil. A Latin American online travel agency for flights, hotels and packages, strong in Brazil. It ranks #170 among the most visited websites in the country in this index, within the travel category.
Who owns Decolar?
The site is operated by Despegar.com, founded by Roberto Souviron, Martín Rastellino, Roberto Souviron. The company was established in 1999 and is headquartered in Buenos Aires, Argentina (large Brazil operations). It employs around 3,000+.
Traffic and audience
Traffic estimates place Decolar at roughly 30 million visits per month, about 1 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Decolar makes money
Revenue comes primarily from booking commissions, alongside package sales.
Competitors in Brazil
Its closest rivals include booking.com, 123milhas.com, maxmilhas.com.br.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1999
Decolar is founded in Buenos Aires, Argentina (large Brazil operations).
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #170 among the most visited websites in Brazil.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Decolar?
Decolar is operated by Despegar.com. Subsidiary of public company structure, based on public filings and press reporting.
Where is Decolar headquartered?
Decolar is headquartered in Buenos Aires, Argentina (large Brazil operations).
When was Decolar founded?
Decolar was founded in 1999 by Roberto Souviron, Martín Rastellino, Roberto Souviron.
How many employees does Decolar have?
Decolar employs approximately 3,000+ people.
What is Decolar's revenue?
Decolar's revenue: ≈ $700 million annual revenue (est.).
Who are Decolar's competitors?
Main competitors in Brazil include booking.com, 123milhas.com, maxmilhas.com.br.
How does Decolar make money?
Mainly booking commissions, package sales.
Is Decolar publicly traded?
Decolar's ownership: Subsidiary of public company.
How many visitors does Decolar get?
Third-party estimates place Decolar at roughly 30 million visits per month, mostly from Brazil, with 71% mobile traffic.
Is Decolar safe?
Decolar is an established travel site founded in 1999 and ranked #170 in Brazil; use the official domain decolar.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdecolar.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBrazil and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos