Netflix Indonesia
The Indonesian audience of the global streaming service.
Netflix Indonesia at a glance
Netflix Indonesia is an entertainment & streaming website and one of the most visited sites in Indonesia, currently ranked #166 in the country. It was founded in 1997 by Reed Hastings, Marc Randolph and is headquartered in Los Gatos, CA, USA. Today Netflix Indonesia is owned by Netflix, Inc.. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through subscriptions. Its closest rivals include vidio.com, disneyplus.com, viu.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in Indonesia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Indonesia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Indonesia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| netflix indonesia | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Indonesia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in Indonesia
Company information
- Website
- netflix.com
- Sector
- Entertainment & Streaming
- Owner
- Netflix, Inc.
- Owner type
- Public company
- Founders
- Reed Hastings, Marc Randolph
- Founded
- 1997
- Headquarters
- Los Gatos, CA, USA
- Employees
- 14,000+
- Ownership
- Netflix, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Not publicly disclosed
- Languages
- Indonesian, English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Netflix Indonesia operates an entertainment and streaming service focused on Indonesia. The Indonesian audience of the global streaming service. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Indonesia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Indonesia)
- #166 in this index
- Sector rank
- Leading entertainment & streaming site in Indonesia
- Global rank
- 25
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| vidio.com | ≈ 24 million / month | #167 class competitor | — |
| disneyplus.com | ≈ 18 million / month | #168 class competitor | — |
| viu.com | ≈ 12 million / month | #169 class competitor | — |
What is Netflix Indonesia?
Netflix Indonesia (netflix.com) is an entertainment and streaming service serving users in Indonesia. The Indonesian audience of the global streaming service. It ranks #166 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns Netflix Indonesia?
The site is operated by Netflix, Inc., founded by Reed Hastings, Marc Randolph. The company was established in 1997 and is headquartered in Los Gatos, CA, USA. It employs around 14,000+.
Traffic and audience
Traffic estimates place Netflix Indonesia at roughly 40 million visits per month, about 1.3 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How Netflix Indonesia makes money
Revenue comes primarily from subscriptions, alongside .
Competitors in Indonesia
Its closest rivals include vidio.com, disneyplus.com, viu.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1997
Netflix Indonesia is founded in Los Gatos, CA, USA.
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #166 among the most visited websites in Indonesia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns Netflix Indonesia?
Netflix Indonesia is operated by Netflix, Inc.. Public company structure, based on public filings and press reporting.
Where is Netflix Indonesia headquartered?
Netflix Indonesia is headquartered in Los Gatos, CA, USA.
When was Netflix Indonesia founded?
Netflix Indonesia was founded in 1997 by Reed Hastings, Marc Randolph.
How many employees does Netflix Indonesia have?
Netflix Indonesia employs approximately 14,000+ people.
What is Netflix Indonesia's revenue?
Netflix Indonesia's revenue: Not publicly disclosed.
Who are Netflix Indonesia's competitors?
Main competitors in Indonesia include vidio.com, disneyplus.com, viu.com.
How does Netflix Indonesia make money?
Mainly subscriptions.
Is Netflix Indonesia publicly traded?
Netflix Indonesia's ownership: Public company.
How many visitors does Netflix Indonesia get?
Third-party estimates place Netflix Indonesia at roughly 40 million visits per month, mostly from Indonesia, with 74% mobile traffic.
Is Netflix Indonesia safe?
Netflix Indonesia is an established entertainment & streaming site founded in 1997 and ranked #166 in Indonesia; use the official domain netflix.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnetflix.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndonesia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos