Viu
A streaming service focused on Asian dramas with a large Indonesian audience.
Viu at a glance
Viu is an entertainment & streaming website and one of the most visited sites in Indonesia, currently ranked #167 in the country. It was founded in 2015 by PCCW and is headquartered in Hong Kong (Indonesian operations). Today Viu is owned by PCCW. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through advertising, subscriptions. Its closest rivals include vidio.com, netflix.com, wetv.vip.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in Indonesia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Indonesia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Indonesia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| viu | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Indonesia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in Indonesia
Company information
- Website
- viu.com
- Sector
- Entertainment & Streaming
- Owner
- PCCW
- Owner type
- Subsidiary of public company
- Founders
- PCCW
- Founded
- 2015
- Headquarters
- Hong Kong (Indonesian operations)
- Employees
- 500+
- Ownership
- PCCW controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Not publicly disclosed
- Languages
- Indonesian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Viu operates an entertainment and streaming service focused on Indonesia. A streaming service focused on Asian dramas with a large Indonesian audience. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
- Subscriptions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Indonesia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Indonesia)
- #167 in this index
- Sector rank
- Leading entertainment & streaming site in Indonesia
- Global rank
- 4000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| vidio.com | ≈ 9 million / month | #168 class competitor | — |
| netflix.com | ≈ 6.7 million / month | #169 class competitor | — |
| wetv.vip | ≈ 4.5 million / month | #170 class competitor | — |
What is Viu?
Viu (viu.com) is an entertainment and streaming service serving users in Indonesia. A streaming service focused on Asian dramas with a large Indonesian audience. It ranks #167 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns Viu?
The site is operated by PCCW, founded by PCCW. The company was established in 2015 and is headquartered in Hong Kong (Indonesian operations). It employs around 500+.
Traffic and audience
Traffic estimates place Viu at roughly 15 million visits per month, about 0.5 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How Viu makes money
Revenue comes primarily from advertising, alongside subscriptions.
Competitors in Indonesia
Its closest rivals include vidio.com, netflix.com, wetv.vip.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2015
Viu is founded in Hong Kong (Indonesian operations).
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #167 among the most visited websites in Indonesia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns Viu?
Viu is operated by PCCW. Subsidiary of public company structure, based on public filings and press reporting.
Where is Viu headquartered?
Viu is headquartered in Hong Kong (Indonesian operations).
When was Viu founded?
Viu was founded in 2015 by PCCW.
How many employees does Viu have?
Viu employs approximately 500+ people.
What is Viu's revenue?
Viu's revenue: Not publicly disclosed.
Who are Viu's competitors?
Main competitors in Indonesia include vidio.com, netflix.com, wetv.vip.
How does Viu make money?
Mainly advertising, subscriptions.
Is Viu publicly traded?
Viu's ownership: Subsidiary of public company.
How many visitors does Viu get?
Third-party estimates place Viu at roughly 15 million visits per month, mostly from Indonesia, with 74% mobile traffic.
Is Viu safe?
Viu is an established entertainment & streaming site founded in 2015 and ranked #167 in Indonesia; use the official domain viu.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsviu.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndonesia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos