JOOX
A music streaming service from Tencent with an Indonesian audience.
JOOX at a glance
JOOX is an entertainment & streaming website and one of the most visited sites in Indonesia, currently ranked #168 in the country. It was founded in 2015 by Tencent and is headquartered in Hong Kong (Indonesian operations). Today JOOX is owned by Tencent Music Entertainment. Our estimates put its audience at ≈ 5 million visits per month. The business earns money mainly through subscriptions, advertising. Its closest rivals include spotify.com, music.youtube.com, resso.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 4.7 million / month | +2% |
| Q2 | ≈ 4.8 million / month | +3% |
| Q3 | ≈ 5 million / month | +3% |
| Q4 | ≈ 5.3 million / month | +6% |
Traffic sources
- Direct63%
- Organic search21%
- Social8%
- Referral5%
- Paid3%
Audience & demographics
- Men54%
- Women46%
- Age 18-2428%
- Age 25-3429%
- Age 35-4421%
The audience is concentrated in Indonesia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Indonesia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Indonesia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| joox | 1 | Very high | Dominant |
| watch online | Top 10 | High | — |
| live stream | Top 10 | High | — |
| subscription price | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Indonesia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 74% mobile
- Position in country
- Among the leading entertainment & streaming apps in Indonesia
Company information
- Website
- joox.com
- Sector
- Entertainment & Streaming
- Owner
- Tencent Music Entertainment
- Owner type
- Subsidiary of public company
- Founders
- Tencent
- Founded
- 2015
- Headquarters
- Hong Kong (Indonesian operations)
- Employees
- 200+
- Ownership
- Tencent Music Entertainment controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Not publicly disclosed
- Languages
- Indonesian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
JOOX operates an entertainment and streaming service focused on Indonesia. A music streaming service from Tencent with an Indonesian audience. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Indonesia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Indonesia)
- #168 in this index
- Sector rank
- Leading entertainment & streaming site in Indonesia
- Global rank
- 10000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| spotify.com | ≈ 3 million / month | #169 class competitor | — |
| music.youtube.com | ≈ 2.3 million / month | #170 class competitor | — |
| resso.com | ≈ 1.5 million / month | #171 class competitor | — |
What is JOOX?
JOOX (joox.com) is an entertainment and streaming service serving users in Indonesia. A music streaming service from Tencent with an Indonesian audience. It ranks #168 among the most visited websites in the country in this index, within the entertainment & streaming category.
Who owns JOOX?
The site is operated by Tencent Music Entertainment, founded by Tencent. The company was established in 2015 and is headquartered in Hong Kong (Indonesian operations). It employs around 200+.
Traffic and audience
Traffic estimates place JOOX at roughly 5 million visits per month, about 0.2 million per day. Around 74% mobile of sessions come from mobile devices, and visitors view about 6.9 pages per visit with an average session of 14 min.
How JOOX makes money
Revenue comes primarily from subscriptions, alongside advertising.
Competitors in Indonesia
Its closest rivals include spotify.com, music.youtube.com, resso.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2015
JOOX is founded in Hong Kong (Indonesian operations).
- Growth phase
Expands its entertainment & streaming offering and moves to a mobile-first product.
- Today
Ranks #168 among the most visited websites in Indonesia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large local content library
- Live sports or exclusive originals
- Works across mobile, web and TV apps
- Affordable local pricing tiers
Cons
- Content rotates out of the catalogue
- Ad-supported tier interrupts playback
- Rights restrictions limit some titles
- Streaming quality varies on weak connections
Key statistics
Frequently asked questions
Who owns JOOX?
JOOX is operated by Tencent Music Entertainment. Subsidiary of public company structure, based on public filings and press reporting.
Where is JOOX headquartered?
JOOX is headquartered in Hong Kong (Indonesian operations).
When was JOOX founded?
JOOX was founded in 2015 by Tencent.
How many employees does JOOX have?
JOOX employs approximately 200+ people.
What is JOOX's revenue?
JOOX's revenue: Not publicly disclosed.
Who are JOOX's competitors?
Main competitors in Indonesia include spotify.com, music.youtube.com, resso.com.
How does JOOX make money?
Mainly subscriptions, advertising.
Is JOOX publicly traded?
JOOX's ownership: Subsidiary of public company.
How many visitors does JOOX get?
Third-party estimates place JOOX at roughly 5 million visits per month, mostly from Indonesia, with 74% mobile traffic.
Is JOOX safe?
JOOX is an established entertainment & streaming site founded in 2015 and ranked #168 in Indonesia; use the official domain joox.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsjoox.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndonesia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos