Kereta Api Indonesia
The official site and booking platform of Indonesia's national railway operator.
Kereta Api Indonesia at a glance
Kereta Api Indonesia is a travel website and one of the most visited sites in Indonesia, currently ranked #172 in the country. It was founded in 1945 by Government of Indonesia and is headquartered in Bandung, Indonesia. Today Kereta Api Indonesia is owned by PT Kereta Api Indonesia (Persero). Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through ticket sales, freight. Its closest rivals include traveloka.com, tiket.com, pegipegi.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Indonesia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Indonesia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Indonesia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| kereta api indonesia | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Indonesia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Indonesia
Company information
- Website
- kai.id
- Sector
- Travel
- Owner
- PT Kereta Api Indonesia (Persero)
- Owner type
- State-owned company
- Founders
- Government of Indonesia
- Founded
- 1945
- Headquarters
- Bandung, Indonesia
- Employees
- 30,000+
- Ownership
- PT Kereta Api Indonesia (Persero) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $2 billion annual revenue (est.)
- Languages
- Indonesian
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $2 billion annual revenue (est.)
- Ownership
- State-owned company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Kereta Api Indonesia operates a travel booking platform focused on Indonesia. The official site and booking platform of Indonesia's national railway operator. Revenue comes mainly from ticket sales, supported by the other lines listed below.
- Ticket sales
- Freight
Products & services
International presence
- Primary market
- Indonesia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Indonesia)
- #172 in this index
- Sector rank
- Leading travel site in Indonesia
- Global rank
- 4000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| traveloka.com | ≈ 9 million / month | #173 class competitor | — |
| tiket.com | ≈ 6.7 million / month | #174 class competitor | — |
| pegipegi.com | ≈ 4.5 million / month | #175 class competitor | — |
What is Kereta Api Indonesia?
Kereta Api Indonesia (kai.id) is a travel booking platform serving users in Indonesia. The official site and booking platform of Indonesia's national railway operator. It ranks #172 among the most visited websites in the country in this index, within the travel category.
Who owns Kereta Api Indonesia?
The site is operated by PT Kereta Api Indonesia (Persero), founded by Government of Indonesia. The company was established in 1945 and is headquartered in Bandung, Indonesia. It employs around 30,000+.
Traffic and audience
Traffic estimates place Kereta Api Indonesia at roughly 15 million visits per month, about 0.5 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Kereta Api Indonesia makes money
Revenue comes primarily from ticket sales, alongside freight.
Competitors in Indonesia
Its closest rivals include traveloka.com, tiket.com, pegipegi.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1945
Kereta Api Indonesia is founded in Bandung, Indonesia.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #172 among the most visited websites in Indonesia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Kereta Api Indonesia?
Kereta Api Indonesia is operated by PT Kereta Api Indonesia (Persero). State-owned company structure, based on public filings and press reporting.
Where is Kereta Api Indonesia headquartered?
Kereta Api Indonesia is headquartered in Bandung, Indonesia.
When was Kereta Api Indonesia founded?
Kereta Api Indonesia was founded in 1945 by Government of Indonesia.
How many employees does Kereta Api Indonesia have?
Kereta Api Indonesia employs approximately 30,000+ people.
What is Kereta Api Indonesia's revenue?
Kereta Api Indonesia's revenue: ≈ $2 billion annual revenue (est.).
Who are Kereta Api Indonesia's competitors?
Main competitors in Indonesia include traveloka.com, tiket.com, pegipegi.com.
How does Kereta Api Indonesia make money?
Mainly ticket sales, freight.
Is Kereta Api Indonesia publicly traded?
Kereta Api Indonesia's ownership: State-owned company.
How many visitors does Kereta Api Indonesia get?
Third-party estimates place Kereta Api Indonesia at roughly 15 million visits per month, mostly from Indonesia, with 71% mobile traffic.
Is Kereta Api Indonesia safe?
Kereta Api Indonesia is an established travel site founded in 1945 and ranked #172 in Indonesia; use the official domain kai.id and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementskai.id
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndonesia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos