Lion Air
The site of Indonesia's largest low-cost airline group.
Lion Air at a glance
Lion Air is a travel website and one of the most visited sites in Indonesia, currently ranked #174 in the country. It was founded in 1999 by Rusdi Kirana, Kusnan Kirana and is headquartered in Jakarta, Indonesia. Today Lion Air is owned by Lion Air Group. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through passenger fares, ancillary fees. Its closest rivals include garuda-indonesia.com, airasia.com, citilink.co.id.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Indonesia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Indonesia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Indonesia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| lion air | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Indonesia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Indonesia
Company information
- Website
- lionair.co.id
- Sector
- Travel
- Owner
- Lion Air Group
- Owner type
- Private company
- Founders
- Rusdi Kirana, Kusnan Kirana
- Founded
- 1999
- Headquarters
- Jakarta, Indonesia
- Employees
- 20,000+
- Ownership
- Lion Air Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $3 billion annual revenue (est.)
- Languages
- Indonesian, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $3 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Lion Air operates a travel booking platform focused on Indonesia. The site of Indonesia's largest low-cost airline group. Revenue comes mainly from passenger fares, supported by the other lines listed below.
- Passenger fares
- Ancillary fees
Products & services
International presence
- Primary market
- Indonesia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Indonesia)
- #174 in this index
- Sector rank
- Leading travel site in Indonesia
- Global rank
- 6000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| garuda-indonesia.com | ≈ 6 million / month | #175 class competitor | — |
| airasia.com | ≈ 4.5 million / month | #176 class competitor | — |
| citilink.co.id | ≈ 3 million / month | #177 class competitor | — |
What is Lion Air?
Lion Air (lionair.co.id) is a travel booking platform serving users in Indonesia. The site of Indonesia's largest low-cost airline group. It ranks #174 among the most visited websites in the country in this index, within the travel category.
Who owns Lion Air?
The site is operated by Lion Air Group, founded by Rusdi Kirana, Kusnan Kirana. The company was established in 1999 and is headquartered in Jakarta, Indonesia. It employs around 20,000+.
Traffic and audience
Traffic estimates place Lion Air at roughly 10 million visits per month, about 0.3 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Lion Air makes money
Revenue comes primarily from passenger fares, alongside ancillary fees.
Competitors in Indonesia
Its closest rivals include garuda-indonesia.com, airasia.com, citilink.co.id.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1999
Lion Air is founded in Jakarta, Indonesia.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #174 among the most visited websites in Indonesia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Lion Air?
Lion Air is operated by Lion Air Group. Private company structure, based on public filings and press reporting.
Where is Lion Air headquartered?
Lion Air is headquartered in Jakarta, Indonesia.
When was Lion Air founded?
Lion Air was founded in 1999 by Rusdi Kirana, Kusnan Kirana.
How many employees does Lion Air have?
Lion Air employs approximately 20,000+ people.
What is Lion Air's revenue?
Lion Air's revenue: ≈ $3 billion annual revenue (est.).
Who are Lion Air's competitors?
Main competitors in Indonesia include garuda-indonesia.com, airasia.com, citilink.co.id.
How does Lion Air make money?
Mainly passenger fares, ancillary fees.
Is Lion Air publicly traded?
No — Lion Air is not listed as an independent public company; it is operated by Lion Air Group.
How many visitors does Lion Air get?
Third-party estimates place Lion Air at roughly 10 million visits per month, mostly from Indonesia, with 71% mobile traffic.
Is Lion Air safe?
Lion Air is an established travel site founded in 1999 and ranked #174 in Indonesia; use the official domain lionair.co.id and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementslionair.co.id
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndonesia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos