Shopee Indonesia
The Indonesian arm of the Southeast Asian marketplace owned by Sea Group.
Shopee Indonesia at a glance
Shopee Indonesia is an e-commerce website and one of the most visited sites in Indonesia, currently ranked #178 in the country. It was founded in 2015 by Forrest Li and is headquartered in Singapore (Indonesian operations). Today Shopee Indonesia is owned by Sea Limited. Our estimates put its audience at ≈ 200 million visits per month. The business earns money mainly through commissions, advertising, logistics fees. Its closest rivals include tokopedia.com, lazada.co.id, blibli.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 188 million / month | +2% |
| Q2 | ≈ 194 million / month | +3% |
| Q3 | ≈ 200 million / month | +3% |
| Q4 | ≈ 212 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Indonesia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Indonesia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 60 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Indonesia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| shopee indonesia | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Indonesia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Indonesia
Company information
- Website
- shopee.co.id
- Sector
- E-commerce
- Owner
- Sea Limited
- Owner type
- Subsidiary of public company
- Founders
- Forrest Li
- Founded
- 2015
- Headquarters
- Singapore (Indonesian operations)
- Employees
- 5,000+
- Ownership
- Sea Limited controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Not publicly disclosed
- Languages
- Indonesian
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Shopee Indonesia operates an online retail and marketplace platform focused on Indonesia. The Indonesian arm of the Southeast Asian marketplace owned by Sea Group. Revenue comes mainly from commissions, supported by the other lines listed below.
- Commissions
- Advertising
- Logistics fees
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Indonesia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Indonesia)
- #178 in this index
- Sector rank
- Leading e-commerce site in Indonesia
- Global rank
- 100
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| tokopedia.com | ≈ 120 million / month | #179 class competitor | — |
| lazada.co.id | ≈ 90 million / month | #180 class competitor | — |
| blibli.com | ≈ 60 million / month | #181 class competitor | — |
What is Shopee Indonesia?
Shopee Indonesia (shopee.co.id) is an online retail and marketplace platform serving users in Indonesia. The Indonesian arm of the Southeast Asian marketplace owned by Sea Group. It ranks #178 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Shopee Indonesia?
The site is operated by Sea Limited, founded by Forrest Li. The company was established in 2015 and is headquartered in Singapore (Indonesian operations). It employs around 5,000+.
Traffic and audience
Traffic estimates place Shopee Indonesia at roughly 200 million visits per month, about 6.7 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Shopee Indonesia makes money
Revenue comes primarily from commissions, alongside advertising, logistics fees.
Competitors in Indonesia
Its closest rivals include tokopedia.com, lazada.co.id, blibli.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2015
Shopee Indonesia is founded in Singapore (Indonesian operations).
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #178 among the most visited websites in Indonesia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Shopee Indonesia?
Shopee Indonesia is operated by Sea Limited. Subsidiary of public company structure, based on public filings and press reporting.
Where is Shopee Indonesia headquartered?
Shopee Indonesia is headquartered in Singapore (Indonesian operations).
When was Shopee Indonesia founded?
Shopee Indonesia was founded in 2015 by Forrest Li.
How many employees does Shopee Indonesia have?
Shopee Indonesia employs approximately 5,000+ people.
What is Shopee Indonesia's revenue?
Shopee Indonesia's revenue: Not publicly disclosed.
Who are Shopee Indonesia's competitors?
Main competitors in Indonesia include tokopedia.com, lazada.co.id, blibli.com.
How does Shopee Indonesia make money?
Mainly commissions, advertising, logistics fees.
Is Shopee Indonesia publicly traded?
Shopee Indonesia's ownership: Subsidiary of public company.
How many visitors does Shopee Indonesia get?
Third-party estimates place Shopee Indonesia at roughly 200 million visits per month, mostly from Indonesia, with 76% mobile traffic.
Is Shopee Indonesia safe?
Shopee Indonesia is an established e-commerce site founded in 2015 and ranked #178 in Indonesia; use the official domain shopee.co.id and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsshopee.co.id
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndonesia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos