Ruparupa
The online home and lifestyle store of the Kawan Lama retail group.
Ruparupa at a glance
Ruparupa is an e-commerce website and one of the most visited sites in Indonesia, currently ranked #123 in the country. It was founded in 2015 by Kawan Lama Group and is headquartered in Jakarta, Indonesia. Today Ruparupa is owned by Kawan Lama Group. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through product sales, marketplace commissions. Its closest rivals include tokopedia.com, shopee.co.id, blibli.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Indonesia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Indonesia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Indonesia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ruparupa | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Indonesia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Indonesia
Company information
- Website
- ruparupa.com
- Sector
- E-commerce
- Owner
- Kawan Lama Group
- Owner type
- Private company
- Founders
- Kawan Lama Group
- Founded
- 2015
- Headquarters
- Jakarta, Indonesia
- Employees
- 1,000+
- Ownership
- Kawan Lama Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $150 million annual revenue (est.)
- Languages
- Indonesian
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $150 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Ruparupa operates an online retail and marketplace platform focused on Indonesia. The online home and lifestyle store of the Kawan Lama retail group. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
- Marketplace commissions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Indonesia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Indonesia)
- #123 in this index
- Sector rank
- Leading e-commerce site in Indonesia
- Global rank
- 4500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| tokopedia.com | ≈ 9 million / month | #124 class competitor | — |
| shopee.co.id | ≈ 6.7 million / month | #125 class competitor | — |
| blibli.com | ≈ 4.5 million / month | #126 class competitor | — |
What is Ruparupa?
Ruparupa (ruparupa.com) is an online retail and marketplace platform serving users in Indonesia. The online home and lifestyle store of the Kawan Lama retail group. It ranks #123 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Ruparupa?
The site is operated by Kawan Lama Group, founded by Kawan Lama Group. The company was established in 2015 and is headquartered in Jakarta, Indonesia. It employs around 1,000+.
Traffic and audience
Traffic estimates place Ruparupa at roughly 15 million visits per month, about 0.5 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Ruparupa makes money
Revenue comes primarily from product sales, alongside marketplace commissions.
Competitors in Indonesia
Its closest rivals include tokopedia.com, shopee.co.id, blibli.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2015
Ruparupa is founded in Jakarta, Indonesia.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #123 among the most visited websites in Indonesia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Ruparupa?
Ruparupa is operated by Kawan Lama Group. Private company structure, based on public filings and press reporting.
Where is Ruparupa headquartered?
Ruparupa is headquartered in Jakarta, Indonesia.
When was Ruparupa founded?
Ruparupa was founded in 2015 by Kawan Lama Group.
How many employees does Ruparupa have?
Ruparupa employs approximately 1,000+ people.
What is Ruparupa's revenue?
Ruparupa's revenue: ≈ $150 million annual revenue (est.).
Who are Ruparupa's competitors?
Main competitors in Indonesia include tokopedia.com, shopee.co.id, blibli.com.
How does Ruparupa make money?
Mainly product sales, marketplace commissions.
Is Ruparupa publicly traded?
No — Ruparupa is not listed as an independent public company; it is operated by Kawan Lama Group.
How many visitors does Ruparupa get?
Third-party estimates place Ruparupa at roughly 15 million visits per month, mostly from Indonesia, with 76% mobile traffic.
Is Ruparupa safe?
Ruparupa is an established e-commerce site founded in 2015 and ranked #123 in Indonesia; use the official domain ruparupa.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsruparupa.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndonesia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos