Bukalapak
An Indonesian marketplace now focused on online-to-offline services for micro-merchants.
Bukalapak at a glance
Bukalapak is an e-commerce website and one of the most visited sites in Indonesia, currently ranked #119 in the country. It was founded in 2010 by Achmad Zaky, Nugroho Herucahyono, Fajrin Rasyid and is headquartered in Jakarta, Indonesia. Today Bukalapak is owned by PT Bukalapak.com Tbk. Our estimates put its audience at ≈ 60 million visits per month. The business earns money mainly through commissions, service fees, advertising. Its closest rivals include tokopedia.com, shopee.co.id, blibli.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 56.4 million / month | +2% |
| Q2 | ≈ 58.2 million / month | +3% |
| Q3 | ≈ 60 million / month | +3% |
| Q4 | ≈ 63.6 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Indonesia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Indonesia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 18 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Indonesia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bukalapak | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Indonesia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Indonesia
Company information
- Website
- bukalapak.com
- Sector
- E-commerce
- Owner
- PT Bukalapak.com Tbk
- Owner type
- Public company
- Founders
- Achmad Zaky, Nugroho Herucahyono, Fajrin Rasyid
- Founded
- 2010
- Headquarters
- Jakarta, Indonesia
- Employees
- 1,000+
- Ownership
- PT Bukalapak.com Tbk controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $150 million annual revenue (est.)
- Languages
- Indonesian
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $150 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Bukalapak operates an online retail and marketplace platform focused on Indonesia. An Indonesian marketplace now focused on online-to-offline services for micro-merchants. Revenue comes mainly from commissions, supported by the other lines listed below.
- Commissions
- Service fees
- Advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Indonesia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Indonesia)
- #119 in this index
- Sector rank
- Leading e-commerce site in Indonesia
- Global rank
- 1000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| tokopedia.com | ≈ 36 million / month | #120 class competitor | — |
| shopee.co.id | ≈ 27 million / month | #121 class competitor | — |
| blibli.com | ≈ 18 million / month | #122 class competitor | — |
What is Bukalapak?
Bukalapak (bukalapak.com) is an online retail and marketplace platform serving users in Indonesia. An Indonesian marketplace now focused on online-to-offline services for micro-merchants. It ranks #119 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Bukalapak?
The site is operated by PT Bukalapak.com Tbk, founded by Achmad Zaky, Nugroho Herucahyono, Fajrin Rasyid. The company was established in 2010 and is headquartered in Jakarta, Indonesia. It employs around 1,000+.
Traffic and audience
Traffic estimates place Bukalapak at roughly 60 million visits per month, about 2 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Bukalapak makes money
Revenue comes primarily from commissions, alongside service fees, advertising.
Competitors in Indonesia
Its closest rivals include tokopedia.com, shopee.co.id, blibli.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2010
Bukalapak is founded in Jakarta, Indonesia.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #119 among the most visited websites in Indonesia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Bukalapak?
Bukalapak is operated by PT Bukalapak.com Tbk. Public company structure, based on public filings and press reporting.
Where is Bukalapak headquartered?
Bukalapak is headquartered in Jakarta, Indonesia.
When was Bukalapak founded?
Bukalapak was founded in 2010 by Achmad Zaky, Nugroho Herucahyono, Fajrin Rasyid.
How many employees does Bukalapak have?
Bukalapak employs approximately 1,000+ people.
What is Bukalapak's revenue?
Bukalapak's revenue: ≈ $150 million annual revenue (est.).
Who are Bukalapak's competitors?
Main competitors in Indonesia include tokopedia.com, shopee.co.id, blibli.com.
How does Bukalapak make money?
Mainly commissions, service fees, advertising.
Is Bukalapak publicly traded?
Bukalapak's ownership: Public company.
How many visitors does Bukalapak get?
Third-party estimates place Bukalapak at roughly 60 million visits per month, mostly from Indonesia, with 76% mobile traffic.
Is Bukalapak safe?
Bukalapak is an established e-commerce site founded in 2010 and ranked #119 in Indonesia; use the official domain bukalapak.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbukalapak.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndonesia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos