Kontan
An Indonesian business and finance news site and daily.
Kontan at a glance
Kontan is a news & media website and one of the most visited sites in Indonesia, currently ranked #115 in the country. It was founded in 1996 by Not publicly disclosed and is headquartered in Jakarta, Indonesia. Today Kontan is owned by Kontan Group. Our estimates put its audience at ≈ 35 million visits per month. The business earns money mainly through digital advertising, subscriptions, events. Its closest rivals include bisnis.com, cnbcindonesia.com, kompas.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 32.9 million / month | +2% |
| Q2 | ≈ 33.9 million / month | +3% |
| Q3 | ≈ 35 million / month | +3% |
| Q4 | ≈ 37.1 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Indonesia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Indonesia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 10.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Indonesia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| kontan | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Indonesia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Indonesia
Company information
- Website
- kontan.co.id
- Sector
- News & Media
- Owner
- Kontan Group
- Owner type
- Private company
- Founders
- Not publicly disclosed
- Founded
- 1996
- Headquarters
- Jakarta, Indonesia
- Employees
- 400+
- Ownership
- Kontan Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $25 million annual revenue (est.)
- Languages
- Indonesian
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $25 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Kontan operates a news and media publisher focused on Indonesia. An Indonesian business and finance news site and daily. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital advertising
- Subscriptions
- Events
Products & services
International presence
- Primary market
- Indonesia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Indonesia)
- #115 in this index
- Sector rank
- Leading news & media site in Indonesia
- Global rank
- 2800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| bisnis.com | ≈ 21 million / month | #116 class competitor | — |
| cnbcindonesia.com | ≈ 15.7 million / month | #117 class competitor | — |
| kompas.com | ≈ 10.5 million / month | #118 class competitor | — |
What is Kontan?
Kontan (kontan.co.id) is a news and media publisher serving users in Indonesia. An Indonesian business and finance news site and daily. It ranks #115 among the most visited websites in the country in this index, within the news & media category.
Who owns Kontan?
The site is operated by Kontan Group, founded by Not publicly disclosed. The company was established in 1996 and is headquartered in Jakarta, Indonesia. It employs around 400+.
Traffic and audience
Traffic estimates place Kontan at roughly 35 million visits per month, about 1.2 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Kontan makes money
Revenue comes primarily from digital advertising, alongside subscriptions, events.
Competitors in Indonesia
Its closest rivals include bisnis.com, cnbcindonesia.com, kompas.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1996
Kontan is founded in Jakarta, Indonesia.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #115 among the most visited websites in Indonesia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Kontan?
Kontan is operated by Kontan Group. Private company structure, based on public filings and press reporting.
Where is Kontan headquartered?
Kontan is headquartered in Jakarta, Indonesia.
When was Kontan founded?
Kontan was founded in 1996 by Not publicly disclosed.
How many employees does Kontan have?
Kontan employs approximately 400+ people.
What is Kontan's revenue?
Kontan's revenue: ≈ $25 million annual revenue (est.).
Who are Kontan's competitors?
Main competitors in Indonesia include bisnis.com, cnbcindonesia.com, kompas.com.
How does Kontan make money?
Mainly digital advertising, subscriptions, events.
Is Kontan publicly traded?
No — Kontan is not listed as an independent public company; it is operated by Kontan Group.
How many visitors does Kontan get?
Third-party estimates place Kontan at roughly 35 million visits per month, mostly from Indonesia, with 79% mobile traffic.
Is Kontan safe?
Kontan is an established news & media site founded in 1996 and ranked #115 in Indonesia; use the official domain kontan.co.id and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementskontan.co.id
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndonesia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos