Agoda Indonesia
The Indonesian audience of the Booking Holdings-owned hotel booking site.
Agoda Indonesia at a glance
Agoda Indonesia is a travel website and one of the most visited sites in Indonesia, currently ranked #176 in the country. It was founded in 2005 by Michael Kenny, Robert Rosenstein and is headquartered in Singapore. Today Agoda Indonesia is owned by Booking Holdings Inc.. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through booking commissions. Its closest rivals include traveloka.com, tiket.com, booking.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Indonesia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Indonesia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Indonesia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| agoda indonesia | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Indonesia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Indonesia
Company information
- Website
- agoda.com
- Sector
- Travel
- Owner
- Booking Holdings Inc.
- Owner type
- Subsidiary of public company
- Founders
- Michael Kenny, Robert Rosenstein
- Founded
- 2005
- Headquarters
- Singapore
- Employees
- 6,000+
- Ownership
- Booking Holdings Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Not publicly disclosed
- Languages
- Indonesian, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Agoda Indonesia operates a travel booking platform focused on Indonesia. The Indonesian audience of the Booking Holdings-owned hotel booking site. Revenue comes mainly from booking commissions, supported by the other lines listed below.
- Booking commissions
Products & services
International presence
- Primary market
- Indonesia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Indonesia)
- #176 in this index
- Sector rank
- Leading travel site in Indonesia
- Global rank
- 500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| traveloka.com | ≈ 18 million / month | #177 class competitor | — |
| tiket.com | ≈ 13.5 million / month | #178 class competitor | — |
| booking.com | ≈ 9 million / month | #179 class competitor | — |
What is Agoda Indonesia?
Agoda Indonesia (agoda.com) is a travel booking platform serving users in Indonesia. The Indonesian audience of the Booking Holdings-owned hotel booking site. It ranks #176 among the most visited websites in the country in this index, within the travel category.
Who owns Agoda Indonesia?
The site is operated by Booking Holdings Inc., founded by Michael Kenny, Robert Rosenstein. The company was established in 2005 and is headquartered in Singapore. It employs around 6,000+.
Traffic and audience
Traffic estimates place Agoda Indonesia at roughly 30 million visits per month, about 1 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Agoda Indonesia makes money
Revenue comes primarily from booking commissions, alongside .
Competitors in Indonesia
Its closest rivals include traveloka.com, tiket.com, booking.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2005
Agoda Indonesia is founded in Singapore.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #176 among the most visited websites in Indonesia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Agoda Indonesia?
Agoda Indonesia is operated by Booking Holdings Inc.. Subsidiary of public company structure, based on public filings and press reporting.
Where is Agoda Indonesia headquartered?
Agoda Indonesia is headquartered in Singapore.
When was Agoda Indonesia founded?
Agoda Indonesia was founded in 2005 by Michael Kenny, Robert Rosenstein.
How many employees does Agoda Indonesia have?
Agoda Indonesia employs approximately 6,000+ people.
What is Agoda Indonesia's revenue?
Agoda Indonesia's revenue: Not publicly disclosed.
Who are Agoda Indonesia's competitors?
Main competitors in Indonesia include traveloka.com, tiket.com, booking.com.
How does Agoda Indonesia make money?
Mainly booking commissions.
Is Agoda Indonesia publicly traded?
Agoda Indonesia's ownership: Subsidiary of public company.
How many visitors does Agoda Indonesia get?
Third-party estimates place Agoda Indonesia at roughly 30 million visits per month, mostly from Indonesia, with 71% mobile traffic.
Is Agoda Indonesia safe?
Agoda Indonesia is an established travel site founded in 2005 and ranked #176 in Indonesia; use the official domain agoda.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsagoda.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageIndonesia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos