Thumbtack
A marketplace for hiring local service professionals.
Thumbtack at a glance
Thumbtack is a classifieds website and one of the most visited sites in United States, currently ranked #203 in the country. It was founded in 2009 by Marco Zappacosta, Jonathan Swanson, Sander Daniels and is headquartered in San Francisco, CA, USA. Today Thumbtack is owned by Thumbtack, Inc.. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through lead fees. Its closest rivals include angi.com, yelp.com, taskrabbit.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct51%
- Organic search33%
- Paid search8%
- Social5%
- Referral3%
Audience & demographics
- Men58%
- Women42%
- Age 25-3429%
- Age 35-4425%
- Age 45-5420%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| thumbtack | 1 | Very high | Dominant |
| for sale | Top 10 | High | — |
| second hand | Top 10 | High | — |
| rentals | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 73% mobile
- Position in country
- Among the leading classifieds apps in United States
Company information
- Website
- thumbtack.com
- Sector
- Classifieds
- Owner
- Thumbtack, Inc.
- Owner type
- Private company
- Founders
- Marco Zappacosta, Jonathan Swanson, Sander Daniels
- Founded
- 2009
- Headquarters
- San Francisco, CA, USA
- Employees
- 500+
- Ownership
- Thumbtack, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $400 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $400 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Thumbtack operates a classifieds and listings marketplace focused on United States. A marketplace for hiring local service professionals. Revenue comes mainly from lead fees, supported by the other lines listed below.
- Lead fees
Products & services
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #203 in this index
- Sector rank
- Leading classifieds site in United States
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| angi.com | ≈ 15 million / month | #204 class competitor | — |
| yelp.com | ≈ 11.2 million / month | #205 class competitor | — |
| taskrabbit.com | ≈ 7.5 million / month | #206 class competitor | — |
What is Thumbtack?
Thumbtack (thumbtack.com) is a classifieds and listings marketplace serving users in United States. A marketplace for hiring local service professionals. It ranks #203 among the most visited websites in the country in this index, within the classifieds category.
Who owns Thumbtack?
The site is operated by Thumbtack, Inc., founded by Marco Zappacosta, Jonathan Swanson, Sander Daniels. The company was established in 2009 and is headquartered in San Francisco, CA, USA. It employs around 500+.
Traffic and audience
Traffic estimates place Thumbtack at roughly 25 million visits per month, about 0.8 million per day. Around 73% mobile of sessions come from mobile devices, and visitors view about 9.2 pages per visit with an average session of 8 min.
How Thumbtack makes money
Revenue comes primarily from lead fees, alongside .
Competitors in United States
Its closest rivals include angi.com, yelp.com, taskrabbit.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2009
Thumbtack is founded in San Francisco, CA, USA.
- Growth phase
Expands its classifieds offering and moves to a mobile-first product.
- Today
Ranks #203 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local inventory of listings in its categories
- Powerful search filters and saved searches
- Direct buyer-seller contact without intermediaries
- Trusted brand for high-value transactions
Cons
- Listing fees increased for professional sellers
- Duplicate and outdated listings appear in results
- Scam attempts in high-demand categories
- Limited buyer protection compared with marketplaces
Key statistics
Frequently asked questions
Who owns Thumbtack?
Thumbtack is operated by Thumbtack, Inc.. Private company structure, based on public filings and press reporting.
Where is Thumbtack headquartered?
Thumbtack is headquartered in San Francisco, CA, USA.
When was Thumbtack founded?
Thumbtack was founded in 2009 by Marco Zappacosta, Jonathan Swanson, Sander Daniels.
How many employees does Thumbtack have?
Thumbtack employs approximately 500+ people.
What is Thumbtack's revenue?
Thumbtack's revenue: ≈ $400 million annual revenue (est.).
Who are Thumbtack's competitors?
Main competitors in United States include angi.com, yelp.com, taskrabbit.com.
How does Thumbtack make money?
Mainly lead fees.
Is Thumbtack publicly traded?
No — Thumbtack is not listed as an independent public company; it is operated by Thumbtack, Inc..
How many visitors does Thumbtack get?
Third-party estimates place Thumbtack at roughly 25 million visits per month, mostly from United States, with 73% mobile traffic.
Is Thumbtack safe?
Thumbtack is an established classifieds site founded in 2009 and ranked #203 in United States; use the official domain thumbtack.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsthumbtack.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos