Zappos
An online shoe and apparel retailer known for customer service.
Zappos at a glance
Zappos is a website and one of the most visited sites in United States, currently ranked #213 in the country. It was founded in 1999 by Nick Swinmurn, Tony Hsieh and is headquartered in Las Vegas, NV, USA. Today Zappos is owned by Amazon.com, Inc.. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through product sales. Its closest rivals include nordstrom.com, nike.com, amazon.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| zappos | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in United States
Company information
- Website
- zappos.com
- Sector
- Technology
- Owner
- Amazon.com, Inc.
- Owner type
- Subsidiary of public company
- Founders
- Nick Swinmurn, Tony Hsieh
- Founded
- 1999
- Headquarters
- Las Vegas, NV, USA
- Employees
- 1,500+
- Ownership
- Amazon.com, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $2 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $2 billion annual revenue (est.)
- Ownership
- Subsidiary of public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Zappos operates a technology platform focused on United States. An online shoe and apparel retailer known for customer service. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #213 in this index
- Sector rank
- Leading technology site in United States
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| nordstrom.com | ≈ 18 million / month | #214 class competitor | — |
| nike.com | ≈ 13.5 million / month | #215 class competitor | — |
| amazon.com | ≈ 9 million / month | #216 class competitor | — |
What is Zappos?
Zappos (zappos.com) is a technology platform serving users in United States. An online shoe and apparel retailer known for customer service. It ranks #213 among the most visited websites in the country in this index, within the technology category.
Who owns Zappos?
The site is operated by Amazon.com, Inc., founded by Nick Swinmurn, Tony Hsieh. The company was established in 1999 and is headquartered in Las Vegas, NV, USA. It employs around 1,500+.
Traffic and audience
Traffic estimates place Zappos at roughly 30 million visits per month, about 1 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How Zappos makes money
Revenue comes primarily from product sales, alongside .
Competitors in United States
Its closest rivals include nordstrom.com, nike.com, amazon.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1999
Zappos is founded in Las Vegas, NV, USA.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #213 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns Zappos?
Zappos is operated by Amazon.com, Inc.. Subsidiary of public company structure, based on public filings and press reporting.
Where is Zappos headquartered?
Zappos is headquartered in Las Vegas, NV, USA.
When was Zappos founded?
Zappos was founded in 1999 by Nick Swinmurn, Tony Hsieh.
How many employees does Zappos have?
Zappos employs approximately 1,500+ people.
What is Zappos's revenue?
Zappos's revenue: ≈ $2 billion annual revenue (est.).
Who are Zappos's competitors?
Main competitors in United States include nordstrom.com, nike.com, amazon.com.
How does Zappos make money?
Mainly product sales.
Is Zappos publicly traded?
Zappos's ownership: Subsidiary of public company.
How many visitors does Zappos get?
Third-party estimates place Zappos at roughly 30 million visits per month, mostly from United States, with 68% mobile traffic.
Is Zappos safe?
Zappos is an established technology site founded in 1999 and ranked #213 in United States; use the official domain zappos.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementszappos.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos