Dick's Sporting Goods
A U.S. sporting goods retailer with an online store.
Dick's Sporting Goods at a glance
Dick's Sporting Goods is an e-commerce website and one of the most visited sites in United States, currently ranked #219 in the country. It was founded in 1948 by Richard Stack and is headquartered in Coraopolis, PA, USA. Today Dick's Sporting Goods is owned by Dick's Sporting Goods, Inc.. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through product sales. Its closest rivals include amazon.com, academy.com, nike.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| dick's sporting goods | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in United States
Company information
- Website
- dickssportinggoods.com
- Sector
- E-commerce
- Owner
- Dick's Sporting Goods, Inc.
- Owner type
- Public company
- Founders
- Richard Stack
- Founded
- 1948
- Headquarters
- Coraopolis, PA, USA
- Employees
- 55,000+
- Ownership
- Dick's Sporting Goods, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $13 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $13 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Dick's Sporting Goods operates an online retail and marketplace platform focused on United States. A U.S. sporting goods retailer with an online store. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #219 in this index
- Sector rank
- Leading e-commerce site in United States
- Global rank
- 2000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| amazon.com | ≈ 24 million / month | #220 class competitor | — |
| academy.com | ≈ 18 million / month | #221 class competitor | — |
| nike.com | ≈ 12 million / month | #222 class competitor | — |
What is Dick's Sporting Goods?
Dick's Sporting Goods (dickssportinggoods.com) is an online retail and marketplace platform serving users in United States. A U.S. sporting goods retailer with an online store. It ranks #219 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Dick's Sporting Goods?
The site is operated by Dick's Sporting Goods, Inc., founded by Richard Stack. The company was established in 1948 and is headquartered in Coraopolis, PA, USA. It employs around 55,000+.
Traffic and audience
Traffic estimates place Dick's Sporting Goods at roughly 40 million visits per month, about 1.3 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Dick's Sporting Goods makes money
Revenue comes primarily from product sales, alongside .
Competitors in United States
Its closest rivals include amazon.com, academy.com, nike.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1948
Dick's Sporting Goods is founded in Coraopolis, PA, USA.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #219 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Dick's Sporting Goods?
Dick's Sporting Goods is operated by Dick's Sporting Goods, Inc.. Public company structure, based on public filings and press reporting.
Where is Dick's Sporting Goods headquartered?
Dick's Sporting Goods is headquartered in Coraopolis, PA, USA.
When was Dick's Sporting Goods founded?
Dick's Sporting Goods was founded in 1948 by Richard Stack.
How many employees does Dick's Sporting Goods have?
Dick's Sporting Goods employs approximately 55,000+ people.
What is Dick's Sporting Goods's revenue?
Dick's Sporting Goods's revenue: ≈ $13 billion annual revenue (est.).
Who are Dick's Sporting Goods's competitors?
Main competitors in United States include amazon.com, academy.com, nike.com.
How does Dick's Sporting Goods make money?
Mainly product sales.
Is Dick's Sporting Goods publicly traded?
Dick's Sporting Goods's ownership: Public company.
How many visitors does Dick's Sporting Goods get?
Third-party estimates place Dick's Sporting Goods at roughly 40 million visits per month, mostly from United States, with 76% mobile traffic.
Is Dick's Sporting Goods safe?
Dick's Sporting Goods is an established e-commerce site founded in 1948 and ranked #219 in United States; use the official domain dickssportinggoods.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdickssportinggoods.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos