Shopify
An e-commerce platform for building online stores and managing sales.
Shopify at a glance
Shopify is an e-commerce website and one of the most visited sites in United States, currently ranked #190 in the country. It was founded in 2006 by Tobias Lütke, Daniel Weinand, Scott Lake and is headquartered in Ottawa, Canada (large U.S. operations). Today Shopify is owned by Shopify Inc.. Our estimates put its audience at ≈ 300 million visits per month. The business earns money mainly through subscriptions, payments fees, merchant solutions. Its closest rivals include wix.com, squarespace.com, bigcommerce.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 282 million / month | +2% |
| Q2 | ≈ 291 million / month | +3% |
| Q3 | ≈ 300 million / month | +3% |
| Q4 | ≈ 318 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 90 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| shopify | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in United States
Company information
- Website
- shopify.com
- Sector
- E-commerce
- Owner
- Shopify Inc.
- Owner type
- Public company
- Founders
- Tobias Lütke, Daniel Weinand, Scott Lake
- Founded
- 2006
- Headquarters
- Ottawa, Canada (large U.S. operations)
- Employees
- 8,000+
- Ownership
- Shopify Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $9 billion annual revenue (est.)
- Languages
- English, many others
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $9 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Shopify operates an online retail and marketplace platform focused on United States. An e-commerce platform for building online stores and managing sales. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Payments fees
- Merchant solutions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #190 in this index
- Sector rank
- Leading e-commerce site in United States
- Global rank
- 100
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| wix.com | ≈ 180 million / month | #191 class competitor | — |
| squarespace.com | ≈ 135 million / month | #192 class competitor | — |
| bigcommerce.com | ≈ 90 million / month | #193 class competitor | — |
What is Shopify?
Shopify (shopify.com) is an online retail and marketplace platform serving users in United States. An e-commerce platform for building online stores and managing sales. It ranks #190 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Shopify?
The site is operated by Shopify Inc., founded by Tobias Lütke, Daniel Weinand, Scott Lake. The company was established in 2006 and is headquartered in Ottawa, Canada (large U.S. operations). It employs around 8,000+.
Traffic and audience
Traffic estimates place Shopify at roughly 300 million visits per month, about 10 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Shopify makes money
Revenue comes primarily from subscriptions, alongside payments fees, merchant solutions.
Competitors in United States
Its closest rivals include wix.com, squarespace.com, bigcommerce.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2006
Shopify is founded in Ottawa, Canada (large U.S. operations).
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #190 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Shopify?
Shopify is operated by Shopify Inc.. Public company structure, based on public filings and press reporting.
Where is Shopify headquartered?
Shopify is headquartered in Ottawa, Canada (large U.S. operations).
When was Shopify founded?
Shopify was founded in 2006 by Tobias Lütke, Daniel Weinand, Scott Lake.
How many employees does Shopify have?
Shopify employs approximately 8,000+ people.
What is Shopify's revenue?
Shopify's revenue: ≈ $9 billion annual revenue (est.).
Who are Shopify's competitors?
Main competitors in United States include wix.com, squarespace.com, bigcommerce.com.
How does Shopify make money?
Mainly subscriptions, payments fees, merchant solutions.
Is Shopify publicly traded?
Shopify's ownership: Public company.
How many visitors does Shopify get?
Third-party estimates place Shopify at roughly 300 million visits per month, mostly from United States, with 76% mobile traffic.
Is Shopify safe?
Shopify is an established e-commerce site founded in 2006 and ranked #190 in United States; use the official domain shopify.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsshopify.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos