WordPress.com
A hosted blogging and website platform built on WordPress.
WordPress.com at a glance
WordPress.com is a technology website and one of the most visited sites in United States, currently ranked #194 in the country. It was founded in 2005 by Matt Mullenweg and is headquartered in San Francisco, CA, USA. Today WordPress.com is owned by Automattic Inc.. Our estimates put its audience at ≈ 300 million visits per month. The business earns money mainly through subscriptions, hosting. Its closest rivals include wix.com, squarespace.com, medium.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 282 million / month | +2% |
| Q2 | ≈ 291 million / month | +3% |
| Q3 | ≈ 300 million / month | +3% |
| Q4 | ≈ 318 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 90 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| wordpress.com | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in United States
Company information
- Website
- wordpress.com
- Sector
- Technology
- Owner
- Automattic Inc.
- Owner type
- Private company
- Founders
- Matt Mullenweg
- Founded
- 2005
- Headquarters
- San Francisco, CA, USA
- Employees
- 1,500+
- Ownership
- Automattic Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $700 million annual revenue (est.)
- Languages
- English, many others
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $700 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
WordPress.com operates a technology platform focused on United States. A hosted blogging and website platform built on WordPress. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
- Hosting
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #194 in this index
- Sector rank
- Leading technology site in United States
- Global rank
- 100
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| wix.com | ≈ 180 million / month | #195 class competitor | — |
| squarespace.com | ≈ 135 million / month | #196 class competitor | — |
| medium.com | ≈ 90 million / month | #197 class competitor | — |
What is WordPress.com?
WordPress.com (wordpress.com) is a technology platform serving users in United States. A hosted blogging and website platform built on WordPress. It ranks #194 among the most visited websites in the country in this index, within the technology category.
Who owns WordPress.com?
The site is operated by Automattic Inc., founded by Matt Mullenweg. The company was established in 2005 and is headquartered in San Francisco, CA, USA. It employs around 1,500+.
Traffic and audience
Traffic estimates place WordPress.com at roughly 300 million visits per month, about 10 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How WordPress.com makes money
Revenue comes primarily from subscriptions, alongside hosting.
Competitors in United States
Its closest rivals include wix.com, squarespace.com, medium.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2005
WordPress.com is founded in San Francisco, CA, USA.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #194 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns WordPress.com?
WordPress.com is operated by Automattic Inc.. Private company structure, based on public filings and press reporting.
Where is WordPress.com headquartered?
WordPress.com is headquartered in San Francisco, CA, USA.
When was WordPress.com founded?
WordPress.com was founded in 2005 by Matt Mullenweg.
How many employees does WordPress.com have?
WordPress.com employs approximately 1,500+ people.
What is WordPress.com's revenue?
WordPress.com's revenue: ≈ $700 million annual revenue (est.).
Who are WordPress.com's competitors?
Main competitors in United States include wix.com, squarespace.com, medium.com.
How does WordPress.com make money?
Mainly subscriptions, hosting.
Is WordPress.com publicly traded?
No — WordPress.com is not listed as an independent public company; it is operated by Automattic Inc..
How many visitors does WordPress.com get?
Third-party estimates place WordPress.com at roughly 300 million visits per month, mostly from United States, with 68% mobile traffic.
Is WordPress.com safe?
WordPress.com is an established technology site founded in 2005 and ranked #194 in United States; use the official domain wordpress.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementswordpress.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos