Williams Sonoma
A premium home furnishings and cookware retailer.
Williams Sonoma at a glance
Williams Sonoma is an e-commerce website and one of the most visited sites in United States, currently ranked #223 in the country. It was founded in 1956 by Chuck Williams and is headquartered in San Francisco, CA, USA. Today Williams Sonoma is owned by Williams-Sonoma, Inc.. Our estimates put its audience at ≈ 25 million visits per month. The business earns money mainly through product sales. Its closest rivals include wayfair.com, crateandbarrel.com, amazon.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 23.5 million / month | +2% |
| Q2 | ≈ 24.3 million / month | +3% |
| Q3 | ≈ 25 million / month | +3% |
| Q4 | ≈ 26.5 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 7.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| williams sonoma | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in United States
Company information
- Website
- williams-sonoma.com
- Sector
- E-commerce
- Owner
- Williams-Sonoma, Inc.
- Owner type
- Public company
- Founders
- Chuck Williams
- Founded
- 1956
- Headquarters
- San Francisco, CA, USA
- Employees
- 20,000+
- Ownership
- Williams-Sonoma, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $7.7 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $7.7 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Williams Sonoma operates an online retail and marketplace platform focused on United States. A premium home furnishings and cookware retailer. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #223 in this index
- Sector rank
- Leading e-commerce site in United States
- Global rank
- 3500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| wayfair.com | ≈ 15 million / month | #224 class competitor | — |
| crateandbarrel.com | ≈ 11.2 million / month | #225 class competitor | — |
| amazon.com | ≈ 7.5 million / month | #226 class competitor | — |
What is Williams Sonoma?
Williams Sonoma (williams-sonoma.com) is an online retail and marketplace platform serving users in United States. A premium home furnishings and cookware retailer. It ranks #223 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Williams Sonoma?
The site is operated by Williams-Sonoma, Inc., founded by Chuck Williams. The company was established in 1956 and is headquartered in San Francisco, CA, USA. It employs around 20,000+.
Traffic and audience
Traffic estimates place Williams Sonoma at roughly 25 million visits per month, about 0.8 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Williams Sonoma makes money
Revenue comes primarily from product sales, alongside .
Competitors in United States
Its closest rivals include wayfair.com, crateandbarrel.com, amazon.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1956
Williams Sonoma is founded in San Francisco, CA, USA.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #223 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Williams Sonoma?
Williams Sonoma is operated by Williams-Sonoma, Inc.. Public company structure, based on public filings and press reporting.
Where is Williams Sonoma headquartered?
Williams Sonoma is headquartered in San Francisco, CA, USA.
When was Williams Sonoma founded?
Williams Sonoma was founded in 1956 by Chuck Williams.
How many employees does Williams Sonoma have?
Williams Sonoma employs approximately 20,000+ people.
What is Williams Sonoma's revenue?
Williams Sonoma's revenue: ≈ $7.7 billion annual revenue (est.).
Who are Williams Sonoma's competitors?
Main competitors in United States include wayfair.com, crateandbarrel.com, amazon.com.
How does Williams Sonoma make money?
Mainly product sales.
Is Williams Sonoma publicly traded?
Williams Sonoma's ownership: Public company.
How many visitors does Williams Sonoma get?
Third-party estimates place Williams Sonoma at roughly 25 million visits per month, mostly from United States, with 76% mobile traffic.
Is Williams Sonoma safe?
Williams Sonoma is an established e-commerce site founded in 1956 and ranked #223 in United States; use the official domain williams-sonoma.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementswilliams-sonoma.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos