Foot Locker
A U.S. athletic footwear retailer with an online store.
Foot Locker at a glance
Foot Locker is a website and one of the most visited sites in United States, currently ranked #218 in the country. It was founded in 1974 by Woolworth Company and is headquartered in New York, NY, USA. Today Foot Locker is owned by Foot Locker, Inc.. Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through product sales. Its closest rivals include nike.com, finishline.com, dickssportinggoods.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| foot locker | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in United States
Company information
- Website
- footlocker.com
- Sector
- Technology
- Owner
- Foot Locker, Inc.
- Owner type
- Public company
- Founders
- Woolworth Company
- Founded
- 1974
- Headquarters
- New York, NY, USA
- Employees
- 40,000+
- Ownership
- Foot Locker, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $8 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $8 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Foot Locker operates a technology platform focused on United States. A U.S. athletic footwear retailer with an online store. Revenue comes mainly from product sales, supported by the other lines listed below.
- Product sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #218 in this index
- Sector rank
- Leading technology site in United States
- Global rank
- 3000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| nike.com | ≈ 18 million / month | #219 class competitor | — |
| finishline.com | ≈ 13.5 million / month | #220 class competitor | — |
| dickssportinggoods.com | ≈ 9 million / month | #221 class competitor | — |
What is Foot Locker?
Foot Locker (footlocker.com) is a technology platform serving users in United States. A U.S. athletic footwear retailer with an online store. It ranks #218 among the most visited websites in the country in this index, within the technology category.
Who owns Foot Locker?
The site is operated by Foot Locker, Inc., founded by Woolworth Company. The company was established in 1974 and is headquartered in New York, NY, USA. It employs around 40,000+.
Traffic and audience
Traffic estimates place Foot Locker at roughly 30 million visits per month, about 1 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How Foot Locker makes money
Revenue comes primarily from product sales, alongside .
Competitors in United States
Its closest rivals include nike.com, finishline.com, dickssportinggoods.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1974
Foot Locker is founded in New York, NY, USA.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #218 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns Foot Locker?
Foot Locker is operated by Foot Locker, Inc.. Public company structure, based on public filings and press reporting.
Where is Foot Locker headquartered?
Foot Locker is headquartered in New York, NY, USA.
When was Foot Locker founded?
Foot Locker was founded in 1974 by Woolworth Company.
How many employees does Foot Locker have?
Foot Locker employs approximately 40,000+ people.
What is Foot Locker's revenue?
Foot Locker's revenue: ≈ $8 billion annual revenue (est.).
Who are Foot Locker's competitors?
Main competitors in United States include nike.com, finishline.com, dickssportinggoods.com.
How does Foot Locker make money?
Mainly product sales.
Is Foot Locker publicly traded?
Foot Locker's ownership: Public company.
How many visitors does Foot Locker get?
Third-party estimates place Foot Locker at roughly 30 million visits per month, mostly from United States, with 68% mobile traffic.
Is Foot Locker safe?
Foot Locker is an established technology site founded in 1974 and ranked #218 in United States; use the official domain footlocker.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsfootlocker.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos