Virgin Media
A UK broadband, TV and mobile provider with account services and an entertainment portal.
Virgin Media at a glance
Virgin Media is a technology website and one of the most visited sites in United Kingdom, currently ranked #174 in the country. It was founded in 2006 by NTL, Telewest merger and is headquartered in Hook, UK. Today Virgin Media is owned by Virgin Media O2 (Liberty Global / Telefónica). Our estimates put its audience at ≈ 30 million visits per month. The business earns money mainly through broadband subscriptions, tv subscriptions, mobile plans. Its closest rivals include bt.com, sky.com, vodafone.co.uk.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 28.2 million / month | +2% |
| Q2 | ≈ 29.1 million / month | +3% |
| Q3 | ≈ 30 million / month | +3% |
| Q4 | ≈ 31.8 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in United Kingdom, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Kingdom86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Kingdom
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| virgin media | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Kingdom web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in United Kingdom
Company information
- Website
- virginmedia.com
- Sector
- Technology
- Owner
- Virgin Media O2 (Liberty Global / Telefónica)
- Owner type
- Private company
- Founders
- NTL, Telewest merger
- Founded
- 2006
- Headquarters
- Hook, UK
- Employees
- 10,000+
- Ownership
- Virgin Media O2 (Liberty Global / Telefónica) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $14 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $14 billion annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Virgin Media operates a technology platform focused on United Kingdom. A UK broadband, TV and mobile provider with account services and an entertainment portal. Revenue comes mainly from broadband subscriptions, supported by the other lines listed below.
- Broadband subscriptions
- TV subscriptions
- Mobile plans
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United Kingdom
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Kingdom)
- #174 in this index
- Sector rank
- Leading technology site in United Kingdom
- Global rank
- 2500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| bt.com | ≈ 18 million / month | #175 class competitor | — |
| sky.com | ≈ 13.5 million / month | #176 class competitor | — |
| vodafone.co.uk | ≈ 9 million / month | #177 class competitor | — |
What is Virgin Media?
Virgin Media (virginmedia.com) is a technology platform serving users in United Kingdom. A UK broadband, TV and mobile provider with account services and an entertainment portal. It ranks #174 among the most visited websites in the country in this index, within the technology category.
Who owns Virgin Media?
The site is operated by Virgin Media O2 (Liberty Global / Telefónica), founded by NTL, Telewest merger. The company was established in 2006 and is headquartered in Hook, UK. It employs around 10,000+.
Traffic and audience
Traffic estimates place Virgin Media at roughly 30 million visits per month, about 1 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How Virgin Media makes money
Revenue comes primarily from broadband subscriptions, alongside tv subscriptions, mobile plans.
Competitors in United Kingdom
Its closest rivals include bt.com, sky.com, vodafone.co.uk.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2006
Virgin Media is founded in Hook, UK.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #174 among the most visited websites in United Kingdom.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns Virgin Media?
Virgin Media is operated by Virgin Media O2 (Liberty Global / Telefónica). Private company structure, based on public filings and press reporting.
Where is Virgin Media headquartered?
Virgin Media is headquartered in Hook, UK.
When was Virgin Media founded?
Virgin Media was founded in 2006 by NTL, Telewest merger.
How many employees does Virgin Media have?
Virgin Media employs approximately 10,000+ people.
What is Virgin Media's revenue?
Virgin Media's revenue: ≈ $14 billion annual revenue (est.).
Who are Virgin Media's competitors?
Main competitors in United Kingdom include bt.com, sky.com, vodafone.co.uk.
How does Virgin Media make money?
Mainly broadband subscriptions, tv subscriptions, mobile plans.
Is Virgin Media publicly traded?
No — Virgin Media is not listed as an independent public company; it is operated by Virgin Media O2 (Liberty Global / Telefónica).
How many visitors does Virgin Media get?
Third-party estimates place Virgin Media at roughly 30 million visits per month, mostly from United Kingdom, with 68% mobile traffic.
Is Virgin Media safe?
Virgin Media is an established technology site founded in 2006 and ranked #174 in United Kingdom; use the official domain virginmedia.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsvirginmedia.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Kingdom and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos