Medscape
Leading web destination for physicians and healthcare professionals offering clinical news, CME education, and drug info.
Medscape at a glance
Medscape is a health website and one of the most visited sites in United States, currently ranked #1775 in the country. It was founded in 1995 by Peter Frishauf and is headquartered in New York City, New York, USA. Today Medscape is owned by WebMD Health Corp.. Our estimates put its audience at ≈ 28 million visits per month. The business earns money mainly through pharmaceutical brand marketing, continuing medical education (cme) grants. Its closest rivals include doximity.com, uptodate.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 26.3 million / month | +2% |
| Q2 | ≈ 27.2 million / month | +3% |
| Q3 | ≈ 28 million / month | +3% |
| Q4 | ≈ 29.7 million / month | +6% |
Traffic sources
- Organic search52%
- Direct31%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Women56%
- Men44%
- Age 25-3426%
- Age 35-4425%
- Age 45-5422%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 8.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| medscape | 1 | Very high | Dominant |
| symptoms | Top 10 | High | — |
| doctor appointment | Top 10 | High | — |
| hospital near me | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 75% mobile
- Position in country
- Among the leading health apps in United States
Company information
- Website
- medscape.com
- Sector
- Health
- Owner
- WebMD Health Corp.
- Owner type
- Private equity
- Founders
- Peter Frishauf
- Founded
- 1995
- Headquarters
- New York City, New York, USA
- Employees
- 600+
- Ownership
- WebMD Health Corp. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $180 million annual revenue (est.)
- Languages
- English, Spanish, French, German
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $180 million annual revenue (est.)
- Ownership
- Private equity
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Medscape operates a health information and services platform focused on United States. Leading web destination for physicians and healthcare professionals offering clinical news, CME education, and drug info. Revenue comes mainly from pharmaceutical brand marketing, supported by the other lines listed below.
- Pharmaceutical brand marketing
- Continuing Medical Education (CME) grants
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #1775 in this index
- Sector rank
- Leading health site in United States
- Global rank
- 2600
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| doximity.com | ≈ 16.8 million / month | #1776 class competitor | — |
| uptodate.com | ≈ 12.6 million / month | #1777 class competitor | — |
What is Medscape?
Medscape (medscape.com) is a health information and services platform serving users in United States. Leading web destination for physicians and healthcare professionals offering clinical news, CME education, and drug info. It ranks #1775 among the most visited websites in the country in this index, within the health category.
Who owns Medscape?
The site is operated by WebMD Health Corp., founded by Peter Frishauf. The company was established in 1995 and is headquartered in New York City, New York, USA. It employs around 600+.
Traffic and audience
Traffic estimates place Medscape at roughly 28 million visits per month, about 0.9 million per day. Around 75% mobile of sessions come from mobile devices, and visitors view about 4.2 pages per visit with an average session of 5 min.
How Medscape makes money
Revenue comes primarily from pharmaceutical brand marketing, alongside continuing medical education (cme) grants.
Competitors in United States
Its closest rivals include doximity.com, uptodate.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1995
Medscape is founded in New York City, New York, USA.
- Growth phase
Expands its health offering and moves to a mobile-first product.
- Today
Ranks #1775 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Reliable health information in the local language
- Online appointment and record access
- Doctor and hospital directories
- Free to use for patients
Cons
- Advice cannot replace a consultation
- Appointment availability is limited
- Some content is sponsored
- Interface dated in places
Key statistics
Frequently asked questions
Who owns Medscape?
Medscape is operated by WebMD Health Corp.. Private equity structure, based on public filings and press reporting.
Where is Medscape headquartered?
Medscape is headquartered in New York City, New York, USA.
When was Medscape founded?
Medscape was founded in 1995 by Peter Frishauf.
How many employees does Medscape have?
Medscape employs approximately 600+ people.
What is Medscape's revenue?
Medscape's revenue: ≈ $180 million annual revenue (est.).
Who are Medscape's competitors?
Main competitors in United States include doximity.com, uptodate.com.
How does Medscape make money?
Mainly pharmaceutical brand marketing, continuing medical education (cme) grants.
Is Medscape publicly traded?
No — Medscape is not listed as an independent public company; it is operated by WebMD Health Corp..
How many visitors does Medscape get?
Third-party estimates place Medscape at roughly 28 million visits per month, mostly from United States, with 75% mobile traffic.
Is Medscape safe?
Medscape is an established health site founded in 1995 and ranked #1775 in United States; use the official domain medscape.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmedscape.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos