easyJet
The site of a major UK low-cost airline for flights and holidays.
easyJet at a glance
easyJet is a travel website and one of the most visited sites in United Kingdom, currently ranked #167 in the country. It was founded in 1995 by Stelios Haji-Ioannou and is headquartered in Luton, UK. Today easyJet is owned by easyJet plc. Our estimates put its audience at ≈ 70 million visits per month. The business earns money mainly through passenger fares, ancillary fees, holidays. Its closest rivals include ryanair.com, britishairways.com, jet2.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 65.8 million / month | +2% |
| Q2 | ≈ 67.9 million / month | +3% |
| Q3 | ≈ 70 million / month | +3% |
| Q4 | ≈ 74.2 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in United Kingdom, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United Kingdom86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 21 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United Kingdom
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| easyjet | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United Kingdom web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in United Kingdom
Company information
- Website
- easyjet.com
- Sector
- Travel
- Owner
- easyJet plc
- Owner type
- Public company
- Founders
- Stelios Haji-Ioannou
- Founded
- 1995
- Headquarters
- Luton, UK
- Employees
- 15,000+
- Ownership
- easyJet plc controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $11 billion annual revenue (est.)
- Languages
- English, many others
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $11 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
easyJet operates a travel booking platform focused on United Kingdom. The site of a major UK low-cost airline for flights and holidays. Revenue comes mainly from passenger fares, supported by the other lines listed below.
- Passenger fares
- Ancillary fees
- Holidays
Products & services
International presence
- Primary market
- United Kingdom
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United Kingdom)
- #167 in this index
- Sector rank
- Leading travel site in United Kingdom
- Global rank
- 900
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ryanair.com | ≈ 42 million / month | #168 class competitor | — |
| britishairways.com | ≈ 31.5 million / month | #169 class competitor | — |
| jet2.com | ≈ 21 million / month | #170 class competitor | — |
What is easyJet?
easyJet (easyjet.com) is a travel booking platform serving users in United Kingdom. The site of a major UK low-cost airline for flights and holidays. It ranks #167 among the most visited websites in the country in this index, within the travel category.
Who owns easyJet?
The site is operated by easyJet plc, founded by Stelios Haji-Ioannou. The company was established in 1995 and is headquartered in Luton, UK. It employs around 15,000+.
Traffic and audience
Traffic estimates place easyJet at roughly 70 million visits per month, about 2.3 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How easyJet makes money
Revenue comes primarily from passenger fares, alongside ancillary fees, holidays.
Competitors in United Kingdom
Its closest rivals include ryanair.com, britishairways.com, jet2.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1995
easyJet is founded in Luton, UK.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #167 among the most visited websites in United Kingdom.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns easyJet?
easyJet is operated by easyJet plc. Public company structure, based on public filings and press reporting.
Where is easyJet headquartered?
easyJet is headquartered in Luton, UK.
When was easyJet founded?
easyJet was founded in 1995 by Stelios Haji-Ioannou.
How many employees does easyJet have?
easyJet employs approximately 15,000+ people.
What is easyJet's revenue?
easyJet's revenue: ≈ $11 billion annual revenue (est.).
Who are easyJet's competitors?
Main competitors in United Kingdom include ryanair.com, britishairways.com, jet2.com.
How does easyJet make money?
Mainly passenger fares, ancillary fees, holidays.
Is easyJet publicly traded?
easyJet's ownership: Public company.
How many visitors does easyJet get?
Third-party estimates place easyJet at roughly 70 million visits per month, mostly from United Kingdom, with 71% mobile traffic.
Is easyJet safe?
easyJet is an established travel site founded in 1995 and ranked #167 in United Kingdom; use the official domain easyjet.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementseasyjet.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited Kingdom and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos