Wikipedia Italiano
The Italian-language edition of the free online encyclopedia.
Wikipedia Italiano at a glance
Wikipedia Italiano is an education website and one of the most visited sites in Italy, currently ranked #191 in the country. It was founded in 2001 by Jimmy Wales, Larry Sanger and is headquartered in San Francisco, CA, USA. Today Wikipedia Italiano is owned by Wikimedia Foundation. Our estimates put its audience at ≈ 300 million visits per month. The business earns money mainly through donations. Its closest rivals include treccani.it, google.it, britannica.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 282 million / month | +2% |
| Q2 | ≈ 291 million / month | +3% |
| Q3 | ≈ 300 million / month | +3% |
| Q4 | ≈ 318 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in Italy, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Italy86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 90 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Italy
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| wikipedia italiano | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Italy web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in Italy
Company information
- Website
- wikipedia.org
- Sector
- Education
- Owner
- Wikimedia Foundation
- Owner type
- Nonprofit
- Founders
- Jimmy Wales, Larry Sanger
- Founded
- 2001
- Headquarters
- San Francisco, CA, USA
- Employees
- 700+
- Ownership
- Wikimedia Foundation controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $180 million annual revenue (est.)
- Languages
- Italian
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $180 million annual revenue (est.)
- Ownership
- Nonprofit
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Wikipedia Italiano operates an education platform focused on Italy. The Italian-language edition of the free online encyclopedia. Revenue comes mainly from donations, supported by the other lines listed below.
- Donations
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Italy
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Italy)
- #191 in this index
- Sector rank
- Leading education site in Italy
- Global rank
- 7
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| treccani.it | ≈ 180 million / month | #192 class competitor | — |
| google.it | ≈ 135 million / month | #193 class competitor | — |
| britannica.com | ≈ 90 million / month | #194 class competitor | — |
What is Wikipedia Italiano?
Wikipedia Italiano (wikipedia.org) is an education platform serving users in Italy. The Italian-language edition of the free online encyclopedia. It ranks #191 among the most visited websites in the country in this index, within the education category.
Who owns Wikipedia Italiano?
The site is operated by Wikimedia Foundation, founded by Jimmy Wales, Larry Sanger. The company was established in 2001 and is headquartered in San Francisco, CA, USA. It employs around 700+.
Traffic and audience
Traffic estimates place Wikipedia Italiano at roughly 300 million visits per month, about 10 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How Wikipedia Italiano makes money
Revenue comes primarily from donations, alongside .
Competitors in Italy
Its closest rivals include treccani.it, google.it, britannica.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2001
Wikipedia Italiano is founded in San Francisco, CA, USA.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #191 among the most visited websites in Italy.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns Wikipedia Italiano?
Wikipedia Italiano is operated by Wikimedia Foundation. Nonprofit structure, based on public filings and press reporting.
Where is Wikipedia Italiano headquartered?
Wikipedia Italiano is headquartered in San Francisco, CA, USA.
When was Wikipedia Italiano founded?
Wikipedia Italiano was founded in 2001 by Jimmy Wales, Larry Sanger.
How many employees does Wikipedia Italiano have?
Wikipedia Italiano employs approximately 700+ people.
What is Wikipedia Italiano's revenue?
Wikipedia Italiano's revenue: ≈ $180 million annual revenue (est.).
Who are Wikipedia Italiano's competitors?
Main competitors in Italy include treccani.it, google.it, britannica.com.
How does Wikipedia Italiano make money?
Mainly donations.
Is Wikipedia Italiano publicly traded?
No — Wikipedia Italiano is not listed as an independent public company; it is operated by Wikimedia Foundation.
How many visitors does Wikipedia Italiano get?
Third-party estimates place Wikipedia Italiano at roughly 300 million visits per month, mostly from Italy, with 66% mobile traffic.
Is Wikipedia Italiano safe?
Wikipedia Italiano is an established education site founded in 2001 and ranked #191 in Italy; use the official domain wikipedia.org and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementswikipedia.org
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageItaly and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos