Ancestry.com
Largest for-profit genealogy company providing DNA testing kits and billions of historical records for family trees.
Ancestry.com at a glance
Ancestry.com is an education website and one of the most visited sites in United States, currently ranked #2000 in the country. It was founded in 1996 by Paul B. Allen, Dan Taggart and is headquartered in Lehi, Utah, USA. Today Ancestry.com is owned by Blackstone. Our estimates put its audience at ≈ 45 million visits per month. The business earns money mainly through historical archives subscription fees, ancestrydna kit sales. Its closest rivals include 23andme.com, myheritage.com, familysearch.org.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 42.3 million / month | +2% |
| Q2 | ≈ 43.6 million / month | +3% |
| Q3 | ≈ 45 million / month | +3% |
| Q4 | ≈ 47.7 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 13.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ancestry.com | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in United States
Company information
- Website
- ancestry.com
- Sector
- Education
- Owner
- Blackstone
- Owner type
- Private equity
- Founders
- Paul B. Allen, Dan Taggart
- Founded
- 1996
- Headquarters
- Lehi, Utah, USA
- Employees
- 1,400+
- Ownership
- Blackstone controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1.4 billion annual revenue (est.)
- Languages
- English, German, French, Spanish
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $1.4 billion annual revenue (est.)
- Ownership
- Private equity
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Ancestry.com operates an education platform focused on United States. Largest for-profit genealogy company providing DNA testing kits and billions of historical records for family trees. Revenue comes mainly from historical archives subscription fees, supported by the other lines listed below.
- Historical archives subscription fees
- AncestryDNA kit sales
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #2000 in this index
- Sector rank
- Leading education site in United States
- Global rank
- 1500
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| 23andme.com | ≈ 27 million / month | #2001 class competitor | — |
| myheritage.com | ≈ 20.2 million / month | #2002 class competitor | — |
| familysearch.org | ≈ 13.5 million / month | #2003 class competitor | — |
What is Ancestry.com?
Ancestry.com (ancestry.com) is an education platform serving users in United States. Largest for-profit genealogy company providing DNA testing kits and billions of historical records for family trees. It ranks #2000 among the most visited websites in the country in this index, within the education category.
Who owns Ancestry.com?
The site is operated by Blackstone, founded by Paul B. Allen, Dan Taggart. The company was established in 1996 and is headquartered in Lehi, Utah, USA. It employs around 1,400+.
Traffic and audience
Traffic estimates place Ancestry.com at roughly 45 million visits per month, about 1.5 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How Ancestry.com makes money
Revenue comes primarily from historical archives subscription fees, alongside ancestrydna kit sales.
Competitors in United States
Its closest rivals include 23andme.com, myheritage.com, familysearch.org.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1996
Ancestry.com is founded in Lehi, Utah, USA.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #2000 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns Ancestry.com?
Ancestry.com is operated by Blackstone. Private equity structure, based on public filings and press reporting.
Where is Ancestry.com headquartered?
Ancestry.com is headquartered in Lehi, Utah, USA.
When was Ancestry.com founded?
Ancestry.com was founded in 1996 by Paul B. Allen, Dan Taggart.
How many employees does Ancestry.com have?
Ancestry.com employs approximately 1,400+ people.
What is Ancestry.com's revenue?
Ancestry.com's revenue: ≈ $1.4 billion annual revenue (est.).
Who are Ancestry.com's competitors?
Main competitors in United States include 23andme.com, myheritage.com, familysearch.org.
How does Ancestry.com make money?
Mainly historical archives subscription fees, ancestrydna kit sales.
Is Ancestry.com publicly traded?
No — Ancestry.com is not listed as an independent public company; it is operated by Blackstone.
How many visitors does Ancestry.com get?
Third-party estimates place Ancestry.com at roughly 45 million visits per month, mostly from United States, with 66% mobile traffic.
Is Ancestry.com safe?
Ancestry.com is an established education site founded in 1996 and ranked #2000 in United States; use the official domain ancestry.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsancestry.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos