Kahoot!
Game-based learning platform used as educational technology in classrooms and business presentations.
Kahoot! at a glance
Kahoot! is an education website and one of the most visited sites in United States, currently ranked #1925 in the country. It was founded in 2012 by Johan Brand, Jamie Brooker, Morten Versvik and is headquartered in Oslo, Norway / US Ops. Today Kahoot! is owned by Goldman Sachs Asset Management. Our estimates put its audience at ≈ 42 million visits per month. The business earns money mainly through teacher and school premium plans, corporate kahoot 360 subscriptions. Its closest rivals include quizlet.com, quizizz.com, slido.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 39.5 million / month | +2% |
| Q2 | ≈ 40.7 million / month | +3% |
| Q3 | ≈ 42 million / month | +3% |
| Q4 | ≈ 44.5 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in United States, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- United States86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- United States
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| kahoot! | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the United States web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in United States
Company information
- Website
- kahoot.com
- Sector
- Education
- Owner
- Goldman Sachs Asset Management
- Owner type
- Private equity
- Founders
- Johan Brand, Jamie Brooker, Morten Versvik
- Founded
- 2012
- Headquarters
- Oslo, Norway / US Ops
- Employees
- 500+
- Ownership
- Goldman Sachs Asset Management controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $170 million annual revenue (est.)
- Languages
- English, Spanish, French, German
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- ≈ $170 million annual revenue (est.)
- Ownership
- Private equity
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Kahoot! operates an education platform focused on United States. Game-based learning platform used as educational technology in classrooms and business presentations. Revenue comes mainly from teacher and school premium plans, supported by the other lines listed below.
- Teacher and school premium plans
- Corporate Kahoot 360 subscriptions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- United States
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (United States)
- #1925 in this index
- Sector rank
- Leading education site in United States
- Global rank
- 1700
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| quizlet.com | ≈ 25.2 million / month | #1926 class competitor | — |
| quizizz.com | ≈ 18.9 million / month | #1927 class competitor | — |
| slido.com | ≈ 12.6 million / month | #1928 class competitor | — |
What is Kahoot!?
Kahoot! (kahoot.com) is an education platform serving users in United States. Game-based learning platform used as educational technology in classrooms and business presentations. It ranks #1925 among the most visited websites in the country in this index, within the education category.
Who owns Kahoot!?
The site is operated by Goldman Sachs Asset Management, founded by Johan Brand, Jamie Brooker, Morten Versvik. The company was established in 2012 and is headquartered in Oslo, Norway / US Ops. It employs around 500+.
Traffic and audience
Traffic estimates place Kahoot! at roughly 42 million visits per month, about 1.4 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How Kahoot! makes money
Revenue comes primarily from teacher and school premium plans, alongside corporate kahoot 360 subscriptions.
Competitors in United States
Its closest rivals include quizlet.com, quizizz.com, slido.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2012
Kahoot! is founded in Oslo, Norway / US Ops.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #1925 among the most visited websites in United States.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns Kahoot!?
Kahoot! is operated by Goldman Sachs Asset Management. Private equity structure, based on public filings and press reporting.
Where is Kahoot! headquartered?
Kahoot! is headquartered in Oslo, Norway / US Ops.
When was Kahoot! founded?
Kahoot! was founded in 2012 by Johan Brand, Jamie Brooker, Morten Versvik.
How many employees does Kahoot! have?
Kahoot! employs approximately 500+ people.
What is Kahoot!'s revenue?
Kahoot!'s revenue: ≈ $170 million annual revenue (est.).
Who are Kahoot!'s competitors?
Main competitors in United States include quizlet.com, quizizz.com, slido.com.
How does Kahoot! make money?
Mainly teacher and school premium plans, corporate kahoot 360 subscriptions.
Is Kahoot! publicly traded?
No — Kahoot! is not listed as an independent public company; it is operated by Goldman Sachs Asset Management.
How many visitors does Kahoot! get?
Third-party estimates place Kahoot! at roughly 42 million visits per month, mostly from United States, with 66% mobile traffic.
Is Kahoot! safe?
Kahoot! is an established education site founded in 2012 and ranked #1925 in United States; use the official domain kahoot.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementskahoot.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageUnited States and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos