UBS Switzerland
Largest global wealth manager and commercial private bank based in Switzerland.
UBS Switzerland at a glance
UBS Switzerland is a finance & banking website and one of the most visited sites in Switzerland, currently ranked #9 in the country. It was founded in 1862 by Bank in Winterthur and is headquartered in Zürich, Switzerland. Today UBS Switzerland is owned by UBS Group AG. Our estimates put its audience at ≈ 16 million visits per month. The business earns money mainly through asset management fees, net interest income. Its closest rivals include postfinance.ch, raiffeisen.ch, zkb.ch.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 15 million / month | +2% |
| Q2 | ≈ 15.5 million / month | +3% |
| Q3 | ≈ 16 million / month | +3% |
| Q4 | ≈ 17 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Switzerland, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Switzerland86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.8 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Switzerland
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ubs switzerland | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Switzerland web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Switzerland
Company information
- Website
- ubs.com
- Sector
- Finance & Banking
- Owner
- UBS Group AG
- Owner type
- Public company
- Founders
- Bank in Winterthur
- Founded
- 1862
- Headquarters
- Zürich, Switzerland
- Employees
- 110,000+
- Ownership
- UBS Group AG controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $40.0 billion annual revenue (est.)
- Languages
- German, French, Italian, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $40.0 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
UBS Switzerland operates a bank and digital financial platform focused on Switzerland. Largest global wealth manager and commercial private bank based in Switzerland. Revenue comes mainly from asset management fees, supported by the other lines listed below.
- Asset Management Fees
- Net Interest Income
Products & services
International presence
- Primary market
- Switzerland
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Switzerland)
- #9 in this index
- Sector rank
- Leading finance & banking site in Switzerland
- Global rank
- 4200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| postfinance.ch | ≈ 9.6 million / month | #10 class competitor | — |
| raiffeisen.ch | ≈ 7.2 million / month | #11 class competitor | — |
| zkb.ch | ≈ 4.8 million / month | #12 class competitor | — |
What is UBS Switzerland?
UBS Switzerland (ubs.com) is a bank and digital financial platform serving users in Switzerland. Largest global wealth manager and commercial private bank based in Switzerland. It ranks #9 among the most visited websites in the country in this index, within the finance & banking category.
Who owns UBS Switzerland?
The site is operated by UBS Group AG, founded by Bank in Winterthur. The company was established in 1862 and is headquartered in Zürich, Switzerland. It employs around 110,000+.
Traffic and audience
Traffic estimates place UBS Switzerland at roughly 16 million visits per month, about 0.5 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How UBS Switzerland makes money
Revenue comes primarily from asset management fees, alongside net interest income.
Competitors in Switzerland
Its closest rivals include postfinance.ch, raiffeisen.ch, zkb.ch.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1862
UBS Switzerland is founded in Zürich, Switzerland.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in Switzerland.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns UBS Switzerland?
UBS Switzerland is operated by UBS Group AG. Public company structure, based on public filings and press reporting.
Where is UBS Switzerland headquartered?
UBS Switzerland is headquartered in Zürich, Switzerland.
When was UBS Switzerland founded?
UBS Switzerland was founded in 1862 by Bank in Winterthur.
How many employees does UBS Switzerland have?
UBS Switzerland employs approximately 110,000+ people.
What is UBS Switzerland's revenue?
UBS Switzerland's revenue: ≈ $40.0 billion annual revenue (est.).
Who are UBS Switzerland's competitors?
Main competitors in Switzerland include postfinance.ch, raiffeisen.ch, zkb.ch.
How does UBS Switzerland make money?
Mainly asset management fees, net interest income.
Is UBS Switzerland publicly traded?
UBS Switzerland's ownership: Public company.
How many visitors does UBS Switzerland get?
Third-party estimates place UBS Switzerland at roughly 16 million visits per month, mostly from Switzerland, with 82% mobile traffic.
Is UBS Switzerland safe?
UBS Switzerland is an established finance & banking site founded in 1862 and ranked #9 in Switzerland; use the official domain ubs.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsubs.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSwitzerland and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos