Bank of the Philippine Islands (BPI)
Oldest bank in the Philippines and Southeast Asia offering retail, wealth, and corporate banking.
Bank of the Philippine Islands at a glance
Bank of the Philippine Islands is a finance & banking website and one of the most visited sites in Philippines, currently ranked #8 in the country. It was founded in 1851 by Spanish Colonial Government and is headquartered in Makati, Philippines. Today Bank of the Philippine Islands is owned by Ayala Corporation. Our estimates put its audience at ≈ 22 million visits per month. The business earns money mainly through interest margins, credit card transaction fees. Its closest rivals include bdo.com.ph, metrobank.com.ph.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 20.7 million / month | +2% |
| Q2 | ≈ 21.3 million / month | +3% |
| Q3 | ≈ 22 million / month | +3% |
| Q4 | ≈ 23.3 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Philippines, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Philippines86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 6.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Philippines
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bank of the philippine islands (bpi) | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Philippines web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Philippines
Company information
- Website
- bpi.com.ph
- Sector
- Finance & Banking
- Owner
- Ayala Corporation
- Owner type
- Public company
- Founders
- Spanish Colonial Government
- Founded
- 1851
- Headquarters
- Makati, Philippines
- Employees
- 20,000+
- Ownership
- Ayala Corporation controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $2.8 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $2.8 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Bank of the Philippine Islands (BPI) operates a bank and digital financial platform focused on Philippines. Oldest bank in the Philippines and Southeast Asia offering retail, wealth, and corporate banking. Revenue comes mainly from interest margins, supported by the other lines listed below.
- Interest Margins
- Credit Card Transaction Fees
Products & services
International presence
- Primary market
- Philippines
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Philippines)
- #8 in this index
- Sector rank
- Leading finance & banking site in Philippines
- Global rank
- 3100
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| bdo.com.ph | ≈ 13.2 million / month | #9 class competitor | — |
| metrobank.com.ph | ≈ 9.9 million / month | #10 class competitor | — |
What is Bank of the Philippine Islands (BPI)?
Bank of the Philippine Islands (BPI) (bpi.com.ph) is a bank and digital financial platform serving users in Philippines. Oldest bank in the Philippines and Southeast Asia offering retail, wealth, and corporate banking. It ranks #8 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Bank of the Philippine Islands (BPI)?
The site is operated by Ayala Corporation, founded by Spanish Colonial Government. The company was established in 1851 and is headquartered in Makati, Philippines. It employs around 20,000+.
Traffic and audience
Traffic estimates place Bank of the Philippine Islands (BPI) at roughly 22 million visits per month, about 0.7 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Bank of the Philippine Islands (BPI) makes money
Revenue comes primarily from interest margins, alongside credit card transaction fees.
Competitors in Philippines
Its closest rivals include bdo.com.ph, metrobank.com.ph.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1851
Bank of the Philippine Islands (BPI) is founded in Makati, Philippines.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #8 among the most visited websites in Philippines.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Bank of the Philippine Islands (BPI)?
Bank of the Philippine Islands (BPI) is operated by Ayala Corporation. Public company structure, based on public filings and press reporting.
Where is Bank of the Philippine Islands (BPI) headquartered?
Bank of the Philippine Islands (BPI) is headquartered in Makati, Philippines.
When was Bank of the Philippine Islands (BPI) founded?
Bank of the Philippine Islands (BPI) was founded in 1851 by Spanish Colonial Government.
How many employees does Bank of the Philippine Islands (BPI) have?
Bank of the Philippine Islands (BPI) employs approximately 20,000+ people.
What is Bank of the Philippine Islands (BPI)'s revenue?
Bank of the Philippine Islands (BPI)'s revenue: ≈ $2.8 billion annual revenue (est.).
Who are Bank of the Philippine Islands (BPI)'s competitors?
Main competitors in Philippines include bdo.com.ph, metrobank.com.ph.
How does Bank of the Philippine Islands (BPI) make money?
Mainly interest margins, credit card transaction fees.
Is Bank of the Philippine Islands (BPI) publicly traded?
Bank of the Philippine Islands (BPI)'s ownership: Public company.
How many visitors does Bank of the Philippine Islands (BPI) get?
Third-party estimates place Bank of the Philippine Islands (BPI) at roughly 22 million visits per month, mostly from Philippines, with 82% mobile traffic.
Is Bank of the Philippine Islands (BPI) safe?
Bank of the Philippine Islands (BPI) is an established finance & banking site founded in 1851 and ranked #8 in Philippines; use the official domain bpi.com.ph and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbpi.com.ph
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coveragePhilippines and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos