University of the Philippines (UP System)
The national university of the Philippines and top research institution.
University of the Philippines at a glance
University of the Philippines is an education website and one of the most visited sites in Philippines, currently ranked #9 in the country. It was founded in 1908 by Philippine Assembly and is headquartered in Quezon City, Philippines. Today University of the Philippines is owned by Board of Regents. Our estimates put its audience at ≈ 12 million visits per month. The business earns money mainly through state educational budget. Its closest rivals include ateneo.edu, dlsu.edu.ph.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 11.3 million / month | +2% |
| Q2 | ≈ 11.6 million / month | +3% |
| Q3 | ≈ 12 million / month | +3% |
| Q4 | ≈ 12.7 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in Philippines, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Philippines86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Philippines
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| university of the philippines (up system) | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Philippines web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in Philippines
Company information
- Website
- up.edu.ph
- Sector
- Education
- Owner
- Board of Regents
- Owner type
- Public university
- Founders
- Philippine Assembly
- Founded
- 1908
- Headquarters
- Quezon City, Philippines
- Employees
- 15,000+
- Ownership
- Board of Regents controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- English, Tagalog
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- Undisclosed
- Ownership
- Public university
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
University of the Philippines (UP System) operates an education platform focused on Philippines. The national university of the Philippines and top research institution. Revenue comes mainly from state educational budget, supported by the other lines listed below.
- State Educational Budget
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Philippines
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Philippines)
- #9 in this index
- Sector rank
- Leading education site in Philippines
- Global rank
- 4800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ateneo.edu | ≈ 7.2 million / month | #10 class competitor | — |
| dlsu.edu.ph | ≈ 5.4 million / month | #11 class competitor | — |
What is University of the Philippines (UP System)?
University of the Philippines (UP System) (up.edu.ph) is an education platform serving users in Philippines. The national university of the Philippines and top research institution. It ranks #9 among the most visited websites in the country in this index, within the education category.
Who owns University of the Philippines (UP System)?
The site is operated by Board of Regents, founded by Philippine Assembly. The company was established in 1908 and is headquartered in Quezon City, Philippines. It employs around 15,000+.
Traffic and audience
Traffic estimates place University of the Philippines (UP System) at roughly 12 million visits per month, about 0.4 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How University of the Philippines (UP System) makes money
Revenue comes primarily from state educational budget, alongside .
Competitors in Philippines
Its closest rivals include ateneo.edu, dlsu.edu.ph.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1908
University of the Philippines (UP System) is founded in Quezon City, Philippines.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in Philippines.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns University of the Philippines (UP System)?
University of the Philippines (UP System) is operated by Board of Regents. Public university structure, based on public filings and press reporting.
Where is University of the Philippines (UP System) headquartered?
University of the Philippines (UP System) is headquartered in Quezon City, Philippines.
When was University of the Philippines (UP System) founded?
University of the Philippines (UP System) was founded in 1908 by Philippine Assembly.
How many employees does University of the Philippines (UP System) have?
University of the Philippines (UP System) employs approximately 15,000+ people.
What is University of the Philippines (UP System)'s revenue?
University of the Philippines (UP System)'s revenue: Undisclosed.
Who are University of the Philippines (UP System)'s competitors?
Main competitors in Philippines include ateneo.edu, dlsu.edu.ph.
How does University of the Philippines (UP System) make money?
Mainly state educational budget.
Is University of the Philippines (UP System) publicly traded?
University of the Philippines (UP System)'s ownership: Public university.
How many visitors does University of the Philippines (UP System) get?
Third-party estimates place University of the Philippines (UP System) at roughly 12 million visits per month, mostly from Philippines, with 66% mobile traffic.
Is University of the Philippines (UP System) safe?
University of the Philippines (UP System) is an established education site founded in 1908 and ranked #9 in Philippines; use the official domain up.edu.ph and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsup.edu.ph
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coveragePhilippines and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos