Attijariwafa Bank
Largest commercial banking group in Morocco and North Africa offering retail and corporate banking.
Attijariwafa Bank at a glance
Attijariwafa Bank is a finance & banking website and one of the most visited sites in Morocco, currently ranked #5 in the country. It was founded in 1904 by State of Morocco / Private Consortium and is headquartered in Casablanca, Morocco. Today Attijariwafa Bank is owned by Al Mada. Our estimates put its audience at ≈ 12 million visits per month. The business earns money mainly through net interest income, financial transaction commissions. Its closest rivals include banquepopulaire.ma, bmcebank.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 11.3 million / month | +2% |
| Q2 | ≈ 11.6 million / month | +3% |
| Q3 | ≈ 12 million / month | +3% |
| Q4 | ≈ 12.7 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Morocco, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Morocco86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Morocco
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| attijariwafa bank | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Morocco web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Morocco
Company information
- Website
- attijariwafa.com
- Sector
- Finance & Banking
- Owner
- Al Mada
- Owner type
- Private holding
- Founders
- State of Morocco / Private Consortium
- Founded
- 1904
- Headquarters
- Casablanca, Morocco
- Employees
- 20,000+
- Ownership
- Al Mada controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $2.6 billion annual revenue (est.)
- Languages
- French, Arabic
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $2.6 billion annual revenue (est.)
- Ownership
- Private holding
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Attijariwafa Bank operates a bank and digital financial platform focused on Morocco. Largest commercial banking group in Morocco and North Africa offering retail and corporate banking. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net Interest Income
- Financial Transaction Commissions
Products & services
International presence
- Primary market
- Morocco
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Morocco)
- #5 in this index
- Sector rank
- Leading finance & banking site in Morocco
- Global rank
- 4800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| banquepopulaire.ma | ≈ 7.2 million / month | #6 class competitor | — |
| bmcebank.com | ≈ 5.4 million / month | #7 class competitor | — |
What is Attijariwafa Bank?
Attijariwafa Bank (attijariwafa.com) is a bank and digital financial platform serving users in Morocco. Largest commercial banking group in Morocco and North Africa offering retail and corporate banking. It ranks #5 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Attijariwafa Bank?
The site is operated by Al Mada, founded by State of Morocco / Private Consortium. The company was established in 1904 and is headquartered in Casablanca, Morocco. It employs around 20,000+.
Traffic and audience
Traffic estimates place Attijariwafa Bank at roughly 12 million visits per month, about 0.4 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Attijariwafa Bank makes money
Revenue comes primarily from net interest income, alongside financial transaction commissions.
Competitors in Morocco
Its closest rivals include banquepopulaire.ma, bmcebank.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1904
Attijariwafa Bank is founded in Casablanca, Morocco.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #5 among the most visited websites in Morocco.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Attijariwafa Bank?
Attijariwafa Bank is operated by Al Mada. Private holding structure, based on public filings and press reporting.
Where is Attijariwafa Bank headquartered?
Attijariwafa Bank is headquartered in Casablanca, Morocco.
When was Attijariwafa Bank founded?
Attijariwafa Bank was founded in 1904 by State of Morocco / Private Consortium.
How many employees does Attijariwafa Bank have?
Attijariwafa Bank employs approximately 20,000+ people.
What is Attijariwafa Bank's revenue?
Attijariwafa Bank's revenue: ≈ $2.6 billion annual revenue (est.).
Who are Attijariwafa Bank's competitors?
Main competitors in Morocco include banquepopulaire.ma, bmcebank.com.
How does Attijariwafa Bank make money?
Mainly net interest income, financial transaction commissions.
Is Attijariwafa Bank publicly traded?
No — Attijariwafa Bank is not listed as an independent public company; it is operated by Al Mada.
How many visitors does Attijariwafa Bank get?
Third-party estimates place Attijariwafa Bank at roughly 12 million visits per month, mostly from Morocco, with 82% mobile traffic.
Is Attijariwafa Bank safe?
Attijariwafa Bank is an established finance & banking site founded in 1904 and ranked #5 in Morocco; use the official domain attijariwafa.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsattijariwafa.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMorocco and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos