inwi
Major mobile network operator in Morocco offering 4G/5G connections and Win by inwi digital plans.
inwi at a glance
inwi is a telecom website and one of the most visited sites in Morocco, currently ranked #9 in the country. It was founded in 2010 by Wana Corporate and is headquartered in Casablanca, Morocco. Today inwi is owned by Al Mada & Zain Group. Our estimates put its audience at ≈ 8 million visits per month. The business earns money mainly through mobile subscriptions, broadband tariffs. Its closest rivals include iam.ma, orange.ma.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 7.5 million / month | +2% |
| Q2 | ≈ 7.8 million / month | +3% |
| Q3 | ≈ 8 million / month | +3% |
| Q4 | ≈ 8.5 million / month | +6% |
Traffic sources
- Direct60%
- Organic search28%
- Paid search6%
- Referral4%
- Social2%
Audience & demographics
- Men52%
- Women48%
- Age 25-3428%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Morocco, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Morocco86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Morocco
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| inwi | 1 | Very high | Dominant |
| mobile plans | Top 10 | High | — |
| bill payment | Top 10 | High | — |
| internet packages | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Morocco web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 80% mobile
- Position in country
- Among the leading telecom apps in Morocco
Company information
- Website
- inwi.ma
- Sector
- Telecom
- Owner
- Al Mada & Zain Group
- Owner type
- Private company
- Founders
- Wana Corporate
- Founded
- 2010
- Headquarters
- Casablanca, Morocco
- Employees
- 1,500+
- Ownership
- Al Mada & Zain Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $800 million annual revenue (est.)
- Languages
- French, Arabic
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $800 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
inwi operates a telecom operator focused on Morocco. Major mobile network operator in Morocco offering 4G/5G connections and Win by inwi digital plans. Revenue comes mainly from mobile subscriptions, supported by the other lines listed below.
- Mobile Subscriptions
- Broadband Tariffs
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Morocco
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Morocco)
- #9 in this index
- Sector rank
- Leading telecom site in Morocco
- Global rank
- 7800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| iam.ma | ≈ 4.8 million / month | #10 class competitor | — |
| orange.ma | ≈ 3.6 million / month | #11 class competitor | — |
What is inwi?
inwi (inwi.ma) is a telecom operator serving users in Morocco. Major mobile network operator in Morocco offering 4G/5G connections and Win by inwi digital plans. It ranks #9 among the most visited websites in the country in this index, within the telecom category.
Who owns inwi?
The site is operated by Al Mada & Zain Group, founded by Wana Corporate. The company was established in 2010 and is headquartered in Casablanca, Morocco. It employs around 1,500+.
Traffic and audience
Traffic estimates place inwi at roughly 8 million visits per month, about 0.3 million per day. Around 80% mobile of sessions come from mobile devices, and visitors view about 5.4 pages per visit with an average session of 6 min.
How inwi makes money
Revenue comes primarily from mobile subscriptions, alongside broadband tariffs.
Competitors in Morocco
Its closest rivals include iam.ma, orange.ma.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2010
inwi is founded in Casablanca, Morocco.
- Growth phase
Expands its telecom offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in Morocco.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Self-service billing and plan management
- Nationwide network coverage
- Bundled mobile, internet and TV offers
- Digital top-up and support channels
Cons
- Contract terms and early-exit fees
- Support queues at peak times
- Pricing complexity across bundles
- Coverage gaps in rural areas
Key statistics
Frequently asked questions
Who owns inwi?
inwi is operated by Al Mada & Zain Group. Private company structure, based on public filings and press reporting.
Where is inwi headquartered?
inwi is headquartered in Casablanca, Morocco.
When was inwi founded?
inwi was founded in 2010 by Wana Corporate.
How many employees does inwi have?
inwi employs approximately 1,500+ people.
What is inwi's revenue?
inwi's revenue: ≈ $800 million annual revenue (est.).
Who are inwi's competitors?
Main competitors in Morocco include iam.ma, orange.ma.
How does inwi make money?
Mainly mobile subscriptions, broadband tariffs.
Is inwi publicly traded?
No — inwi is not listed as an independent public company; it is operated by Al Mada & Zain Group.
How many visitors does inwi get?
Third-party estimates place inwi at roughly 8 million visits per month, mostly from Morocco, with 80% mobile traffic.
Is inwi safe?
inwi is an established telecom site founded in 2010 and ranked #9 in Morocco; use the official domain inwi.ma and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsinwi.ma
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMorocco and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos