Maroc Telecom (IAM)
Leading telecommunications company in Morocco providing mobile, fiber broadband, and landline services.
Maroc Telecom at a glance
Maroc Telecom is a telecom website and one of the most visited sites in Morocco, currently ranked #6 in the country. It was founded in 1998 by Government of Morocco and is headquartered in Rabat, Morocco. Today Maroc Telecom is owned by e& (Etisalat) & Kingdom of Morocco. Our estimates put its audience at ≈ 14 million visits per month. The business earns money mainly through cellular data & voice, fixed fiber internet. Its closest rivals include inwi.ma, orange.ma.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 13.2 million / month | +2% |
| Q2 | ≈ 13.6 million / month | +3% |
| Q3 | ≈ 14 million / month | +3% |
| Q4 | ≈ 14.8 million / month | +6% |
Traffic sources
- Direct60%
- Organic search28%
- Paid search6%
- Referral4%
- Social2%
Audience & demographics
- Men52%
- Women48%
- Age 25-3428%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Morocco, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Morocco86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Morocco
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| maroc telecom (iam) | 1 | Very high | Dominant |
| mobile plans | Top 10 | High | — |
| bill payment | Top 10 | High | — |
| internet packages | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Morocco web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 80% mobile
- Position in country
- Among the leading telecom apps in Morocco
Company information
- Website
- iam.ma
- Sector
- Telecom
- Owner
- e& (Etisalat) & Kingdom of Morocco
- Owner type
- Public company
- Founders
- Government of Morocco
- Founded
- 1998
- Headquarters
- Rabat, Morocco
- Employees
- 10,000+
- Ownership
- e& (Etisalat) & Kingdom of Morocco controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $3.5 billion annual revenue (est.)
- Languages
- French, Arabic
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $3.5 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Maroc Telecom (IAM) operates a telecom operator focused on Morocco. Leading telecommunications company in Morocco providing mobile, fiber broadband, and landline services. Revenue comes mainly from cellular data & voice, supported by the other lines listed below.
- Cellular Data & Voice
- Fixed Fiber Internet
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Morocco
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Morocco)
- #6 in this index
- Sector rank
- Leading telecom site in Morocco
- Global rank
- 3900
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| inwi.ma | ≈ 8.4 million / month | #7 class competitor | — |
| orange.ma | ≈ 6.3 million / month | #8 class competitor | — |
What is Maroc Telecom (IAM)?
Maroc Telecom (IAM) (iam.ma) is a telecom operator serving users in Morocco. Leading telecommunications company in Morocco providing mobile, fiber broadband, and landline services. It ranks #6 among the most visited websites in the country in this index, within the telecom category.
Who owns Maroc Telecom (IAM)?
The site is operated by e& (Etisalat) & Kingdom of Morocco, founded by Government of Morocco. The company was established in 1998 and is headquartered in Rabat, Morocco. It employs around 10,000+.
Traffic and audience
Traffic estimates place Maroc Telecom (IAM) at roughly 14 million visits per month, about 0.5 million per day. Around 80% mobile of sessions come from mobile devices, and visitors view about 5.4 pages per visit with an average session of 6 min.
How Maroc Telecom (IAM) makes money
Revenue comes primarily from cellular data & voice, alongside fixed fiber internet.
Competitors in Morocco
Its closest rivals include inwi.ma, orange.ma.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1998
Maroc Telecom (IAM) is founded in Rabat, Morocco.
- Growth phase
Expands its telecom offering and moves to a mobile-first product.
- Today
Ranks #6 among the most visited websites in Morocco.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Self-service billing and plan management
- Nationwide network coverage
- Bundled mobile, internet and TV offers
- Digital top-up and support channels
Cons
- Contract terms and early-exit fees
- Support queues at peak times
- Pricing complexity across bundles
- Coverage gaps in rural areas
Key statistics
Frequently asked questions
Who owns Maroc Telecom (IAM)?
Maroc Telecom (IAM) is operated by e& (Etisalat) & Kingdom of Morocco. Public company structure, based on public filings and press reporting.
Where is Maroc Telecom (IAM) headquartered?
Maroc Telecom (IAM) is headquartered in Rabat, Morocco.
When was Maroc Telecom (IAM) founded?
Maroc Telecom (IAM) was founded in 1998 by Government of Morocco.
How many employees does Maroc Telecom (IAM) have?
Maroc Telecom (IAM) employs approximately 10,000+ people.
What is Maroc Telecom (IAM)'s revenue?
Maroc Telecom (IAM)'s revenue: ≈ $3.5 billion annual revenue (est.).
Who are Maroc Telecom (IAM)'s competitors?
Main competitors in Morocco include inwi.ma, orange.ma.
How does Maroc Telecom (IAM) make money?
Mainly cellular data & voice, fixed fiber internet.
Is Maroc Telecom (IAM) publicly traded?
Maroc Telecom (IAM)'s ownership: Public company.
How many visitors does Maroc Telecom (IAM) get?
Third-party estimates place Maroc Telecom (IAM) at roughly 14 million visits per month, mostly from Morocco, with 80% mobile traffic.
Is Maroc Telecom (IAM) safe?
Maroc Telecom (IAM) is an established telecom site founded in 1998 and ranked #6 in Morocco; use the official domain iam.ma and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsiam.ma
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageMorocco and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos