Hrvatski Telekom (HT)
Leading telecommunications provider in Croatia offering mobile 5G, fiber internet, and MAXtv.
Hrvatski Telekom at a glance
Hrvatski Telekom is a telecom website and one of the most visited sites in Croatia, currently ranked #10 in the country. It was founded in 1999 by Government of Croatia and is headquartered in Zagreb, Croatia. Today Hrvatski Telekom is owned by Deutsche Telekom. Our estimates put its audience at ≈ 8 million visits per month. The business earns money mainly through cellular data & voice, maxtv & fiber broadband tariffs. Its closest rivals include a1.hr, telemach.hr.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 7.5 million / month | +2% |
| Q2 | ≈ 7.8 million / month | +3% |
| Q3 | ≈ 8 million / month | +3% |
| Q4 | ≈ 8.5 million / month | +6% |
Traffic sources
- Direct60%
- Organic search28%
- Paid search6%
- Referral4%
- Social2%
Audience & demographics
- Men52%
- Women48%
- Age 25-3428%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Croatia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Croatia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Croatia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| hrvatski telekom (ht) | 1 | Very high | Dominant |
| mobile plans | Top 10 | High | — |
| bill payment | Top 10 | High | — |
| internet packages | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Croatia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 80% mobile
- Position in country
- Among the leading telecom apps in Croatia
Company information
- Website
- ht.hr
- Sector
- Telecom
- Owner
- Deutsche Telekom
- Owner type
- Public company
- Founders
- Government of Croatia
- Founded
- 1999
- Headquarters
- Zagreb, Croatia
- Employees
- 4,500+
- Ownership
- Deutsche Telekom controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $1.1 billion annual revenue (est.)
- Languages
- Croatian, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $1.1 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Hrvatski Telekom (HT) operates a telecom operator focused on Croatia. Leading telecommunications provider in Croatia offering mobile 5G, fiber internet, and MAXtv. Revenue comes mainly from cellular data & voice, supported by the other lines listed below.
- Cellular Data & Voice
- MAXtv & Fiber Broadband Tariffs
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Croatia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Croatia)
- #10 in this index
- Sector rank
- Leading telecom site in Croatia
- Global rank
- 7800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| a1.hr | ≈ 4.8 million / month | #11 class competitor | — |
| telemach.hr | ≈ 3.6 million / month | #12 class competitor | — |
What is Hrvatski Telekom (HT)?
Hrvatski Telekom (HT) (ht.hr) is a telecom operator serving users in Croatia. Leading telecommunications provider in Croatia offering mobile 5G, fiber internet, and MAXtv. It ranks #10 among the most visited websites in the country in this index, within the telecom category.
Who owns Hrvatski Telekom (HT)?
The site is operated by Deutsche Telekom, founded by Government of Croatia. The company was established in 1999 and is headquartered in Zagreb, Croatia. It employs around 4,500+.
Traffic and audience
Traffic estimates place Hrvatski Telekom (HT) at roughly 8 million visits per month, about 0.3 million per day. Around 80% mobile of sessions come from mobile devices, and visitors view about 5.4 pages per visit with an average session of 6 min.
How Hrvatski Telekom (HT) makes money
Revenue comes primarily from cellular data & voice, alongside maxtv & fiber broadband tariffs.
Competitors in Croatia
Its closest rivals include a1.hr, telemach.hr.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1999
Hrvatski Telekom (HT) is founded in Zagreb, Croatia.
- Growth phase
Expands its telecom offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Croatia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Self-service billing and plan management
- Nationwide network coverage
- Bundled mobile, internet and TV offers
- Digital top-up and support channels
Cons
- Contract terms and early-exit fees
- Support queues at peak times
- Pricing complexity across bundles
- Coverage gaps in rural areas
Key statistics
Frequently asked questions
Who owns Hrvatski Telekom (HT)?
Hrvatski Telekom (HT) is operated by Deutsche Telekom. Public company structure, based on public filings and press reporting.
Where is Hrvatski Telekom (HT) headquartered?
Hrvatski Telekom (HT) is headquartered in Zagreb, Croatia.
When was Hrvatski Telekom (HT) founded?
Hrvatski Telekom (HT) was founded in 1999 by Government of Croatia.
How many employees does Hrvatski Telekom (HT) have?
Hrvatski Telekom (HT) employs approximately 4,500+ people.
What is Hrvatski Telekom (HT)'s revenue?
Hrvatski Telekom (HT)'s revenue: ≈ $1.1 billion annual revenue (est.).
Who are Hrvatski Telekom (HT)'s competitors?
Main competitors in Croatia include a1.hr, telemach.hr.
How does Hrvatski Telekom (HT) make money?
Mainly cellular data & voice, maxtv & fiber broadband tariffs.
Is Hrvatski Telekom (HT) publicly traded?
Hrvatski Telekom (HT)'s ownership: Public company.
How many visitors does Hrvatski Telekom (HT) get?
Third-party estimates place Hrvatski Telekom (HT) at roughly 8 million visits per month, mostly from Croatia, with 80% mobile traffic.
Is Hrvatski Telekom (HT) safe?
Hrvatski Telekom (HT) is an established telecom site founded in 1999 and ranked #10 in Croatia; use the official domain ht.hr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsht.hr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageCroatia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos