e-Građani
Official public administrative e-services portal of the Government of Croatia.
e-Građani at a glance
e-Građani is a government website and one of the most visited sites in Croatia, currently ranked #5 in the country. It was founded in 2014 by Government of Croatia and is headquartered in Zagreb, Croatia. Today e-Građani is owned by Central State Office for Digital Society Development. Our estimates put its audience at ≈ 12 million visits per month. The business earns money mainly through state budget allocation. Its closest rivals include porezna-uprava.hr.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 11.3 million / month | +2% |
| Q2 | ≈ 11.6 million / month | +3% |
| Q3 | ≈ 12 million / month | +3% |
| Q4 | ≈ 12.7 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Croatia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Croatia94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 3.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Croatia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| e-građani | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Croatia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in Croatia
Company information
- Website
- e-građani.gov.hr
- Sector
- Government
- Owner
- Central State Office for Digital Society Development
- Owner type
- Government agency
- Founders
- Government of Croatia
- Founded
- 2014
- Headquarters
- Zagreb, Croatia
- Employees
- 150+
- Ownership
- Central State Office for Digital Society Development controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- Croatian, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Undisclosed
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
e-Građani operates an official government service portal focused on Croatia. Official public administrative e-services portal of the Government of Croatia. Revenue comes mainly from state budget allocation, supported by the other lines listed below.
- State Budget Allocation
Products & services
International presence
- Primary market
- Croatia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Croatia)
- #5 in this index
- Sector rank
- Leading government site in Croatia
- Global rank
- 5200
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| porezna-uprava.hr | ≈ 7.2 million / month | #6 class competitor | — |
What is e-Građani?
e-Građani (e-građani.gov.hr) is an official government service portal serving users in Croatia. Official public administrative e-services portal of the Government of Croatia. It ranks #5 among the most visited websites in the country in this index, within the government category.
Who owns e-Građani?
The site is operated by Central State Office for Digital Society Development, founded by Government of Croatia. The company was established in 2014 and is headquartered in Zagreb, Croatia. It employs around 150+.
Traffic and audience
Traffic estimates place e-Građani at roughly 12 million visits per month, about 0.4 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How e-Građani makes money
Revenue comes primarily from state budget allocation, alongside .
Competitors in Croatia
Its closest rivals include porezna-uprava.hr.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2014
e-Građani is founded in Zagreb, Croatia.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #5 among the most visited websites in Croatia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns e-Građani?
e-Građani is operated by Central State Office for Digital Society Development. Government agency structure, based on public filings and press reporting.
Where is e-Građani headquartered?
e-Građani is headquartered in Zagreb, Croatia.
When was e-Građani founded?
e-Građani was founded in 2014 by Government of Croatia.
How many employees does e-Građani have?
e-Građani employs approximately 150+ people.
What is e-Građani's revenue?
e-Građani's revenue: Undisclosed.
Who are e-Građani's competitors?
Main competitors in Croatia include porezna-uprava.hr.
How does e-Građani make money?
Mainly state budget allocation.
Is e-Građani publicly traded?
e-Građani's ownership: Government agency.
How many visitors does e-Građani get?
Third-party estimates place e-Građani at roughly 12 million visits per month, mostly from Croatia, with 69% mobile traffic.
Is e-Građani safe?
e-Građani is an established government site founded in 2014 and ranked #5 in Croatia; use the official domain e-građani.gov.hr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementse-građani.gov.hr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageCroatia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos