Moov Africa Bénin
Major mobile telecommunications operator in Benin offering 4G data and financial services.
Moov Africa Bénin at a glance
Moov Africa Bénin is a telecom website and one of the most visited sites in Benin, currently ranked #8 in the country. It was founded in 2006 by Etisalat / Maroc Telecom and is headquartered in Cotonou, Benin. Today Moov Africa Bénin is owned by Maroc Telecom. Our estimates put its audience at ≈ 1.1 million visits per month. The business earns money mainly through mobile subscriptions, moov money. Its closest rivals include mtn.bj.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 1 million / month | +2% |
| Q2 | ≈ 1.1 million / month | +3% |
| Q3 | ≈ 1.1 million / month | +3% |
| Q4 | ≈ 1.2 million / month | +6% |
Traffic sources
- Direct60%
- Organic search28%
- Paid search6%
- Referral4%
- Social2%
Audience & demographics
- Men52%
- Women48%
- Age 25-3428%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Benin, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Benin86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Benin
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| moov africa bénin | 1 | Very high | Dominant |
| mobile plans | Top 10 | High | — |
| bill payment | Top 10 | High | — |
| internet packages | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Benin web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 80% mobile
- Position in country
- Among the leading telecom apps in Benin
Company information
- Website
- moov-africa.bj
- Sector
- Telecom
- Owner
- Maroc Telecom
- Owner type
- Public company
- Founders
- Etisalat / Maroc Telecom
- Founded
- 2006
- Headquarters
- Cotonou, Benin
- Employees
- 450+
- Ownership
- Maroc Telecom controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $150 million annual revenue (est.)
- Languages
- French
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $150 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Moov Africa Bénin operates a telecom operator focused on Benin. Major mobile telecommunications operator in Benin offering 4G data and financial services. Revenue comes mainly from mobile subscriptions, supported by the other lines listed below.
- Mobile Subscriptions
- Moov Money
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Benin
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Benin)
- #8 in this index
- Sector rank
- Leading telecom site in Benin
- Global rank
- 78000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| mtn.bj | ≈ 0.7 million / month | #9 class competitor | — |
What is Moov Africa Bénin?
Moov Africa Bénin (moov-africa.bj) is a telecom operator serving users in Benin. Major mobile telecommunications operator in Benin offering 4G data and financial services. It ranks #8 among the most visited websites in the country in this index, within the telecom category.
Who owns Moov Africa Bénin?
The site is operated by Maroc Telecom, founded by Etisalat / Maroc Telecom. The company was established in 2006 and is headquartered in Cotonou, Benin. It employs around 450+.
Traffic and audience
Traffic estimates place Moov Africa Bénin at roughly 1.1 million visits per month, about 0 million per day. Around 80% mobile of sessions come from mobile devices, and visitors view about 5.4 pages per visit with an average session of 6 min.
How Moov Africa Bénin makes money
Revenue comes primarily from mobile subscriptions, alongside moov money.
Competitors in Benin
Its closest rivals include mtn.bj.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2006
Moov Africa Bénin is founded in Cotonou, Benin.
- Growth phase
Expands its telecom offering and moves to a mobile-first product.
- Today
Ranks #8 among the most visited websites in Benin.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Self-service billing and plan management
- Nationwide network coverage
- Bundled mobile, internet and TV offers
- Digital top-up and support channels
Cons
- Contract terms and early-exit fees
- Support queues at peak times
- Pricing complexity across bundles
- Coverage gaps in rural areas
Key statistics
Frequently asked questions
Who owns Moov Africa Bénin?
Moov Africa Bénin is operated by Maroc Telecom. Public company structure, based on public filings and press reporting.
Where is Moov Africa Bénin headquartered?
Moov Africa Bénin is headquartered in Cotonou, Benin.
When was Moov Africa Bénin founded?
Moov Africa Bénin was founded in 2006 by Etisalat / Maroc Telecom.
How many employees does Moov Africa Bénin have?
Moov Africa Bénin employs approximately 450+ people.
What is Moov Africa Bénin's revenue?
Moov Africa Bénin's revenue: ≈ $150 million annual revenue (est.).
Who are Moov Africa Bénin's competitors?
Main competitors in Benin include mtn.bj.
How does Moov Africa Bénin make money?
Mainly mobile subscriptions, moov money.
Is Moov Africa Bénin publicly traded?
Moov Africa Bénin's ownership: Public company.
How many visitors does Moov Africa Bénin get?
Third-party estimates place Moov Africa Bénin at roughly 1.1 million visits per month, mostly from Benin, with 80% mobile traffic.
Is Moov Africa Bénin safe?
Moov Africa Bénin is an established telecom site founded in 2006 and ranked #8 in Benin; use the official domain moov-africa.bj and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmoov-africa.bj
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBenin and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos