Ecobank Bénin
Major pan-African commercial bank offering retail and corporate digital financial services.
Ecobank Bénin at a glance
Ecobank Bénin is a finance & banking website and one of the most visited sites in Benin, currently ranked #6 in the country. It was founded in 1988 by ETI Group and is headquartered in Cotonou, Benin. Today Ecobank Bénin is owned by Ecobank Transnational Incorporated. Our estimates put its audience at ≈ 0.8 million visits per month. The business earns money mainly through banking interest, transaction fees. Its closest rivals include boa.bj, societegenerale.bj.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.8 million / month | +2% |
| Q2 | ≈ 0.8 million / month | +3% |
| Q3 | ≈ 0.8 million / month | +3% |
| Q4 | ≈ 0.8 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Benin, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Benin86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Benin
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ecobank bénin | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Benin web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Benin
Company information
- Website
- ecobank.com
- Sector
- Finance & Banking
- Owner
- Ecobank Transnational Incorporated
- Owner type
- Public company
- Founders
- ETI Group
- Founded
- 1988
- Headquarters
- Cotonou, Benin
- Employees
- 500+
- Ownership
- Ecobank Transnational Incorporated controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $60 million annual revenue (est.)
- Languages
- French, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $60 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Ecobank Bénin operates a bank and digital financial platform focused on Benin. Major pan-African commercial bank offering retail and corporate digital financial services. Revenue comes mainly from banking interest, supported by the other lines listed below.
- Banking Interest
- Transaction Fees
Products & services
International presence
- Primary market
- Benin
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Benin)
- #6 in this index
- Sector rank
- Leading finance & banking site in Benin
- Global rank
- 92000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| boa.bj | ≈ 0.5 million / month | #7 class competitor | — |
| societegenerale.bj | ≈ 0.4 million / month | #8 class competitor | — |
What is Ecobank Bénin?
Ecobank Bénin (ecobank.com) is a bank and digital financial platform serving users in Benin. Major pan-African commercial bank offering retail and corporate digital financial services. It ranks #6 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Ecobank Bénin?
The site is operated by Ecobank Transnational Incorporated, founded by ETI Group. The company was established in 1988 and is headquartered in Cotonou, Benin. It employs around 500+.
Traffic and audience
Traffic estimates place Ecobank Bénin at roughly 0.8 million visits per month, about 0 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Ecobank Bénin makes money
Revenue comes primarily from banking interest, alongside transaction fees.
Competitors in Benin
Its closest rivals include boa.bj, societegenerale.bj.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1988
Ecobank Bénin is founded in Cotonou, Benin.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #6 among the most visited websites in Benin.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Ecobank Bénin?
Ecobank Bénin is operated by Ecobank Transnational Incorporated. Public company structure, based on public filings and press reporting.
Where is Ecobank Bénin headquartered?
Ecobank Bénin is headquartered in Cotonou, Benin.
When was Ecobank Bénin founded?
Ecobank Bénin was founded in 1988 by ETI Group.
How many employees does Ecobank Bénin have?
Ecobank Bénin employs approximately 500+ people.
What is Ecobank Bénin's revenue?
Ecobank Bénin's revenue: ≈ $60 million annual revenue (est.).
Who are Ecobank Bénin's competitors?
Main competitors in Benin include boa.bj, societegenerale.bj.
How does Ecobank Bénin make money?
Mainly banking interest, transaction fees.
Is Ecobank Bénin publicly traded?
Ecobank Bénin's ownership: Public company.
How many visitors does Ecobank Bénin get?
Third-party estimates place Ecobank Bénin at roughly 0.8 million visits per month, mostly from Benin, with 82% mobile traffic.
Is Ecobank Bénin safe?
Ecobank Bénin is an established finance & banking site founded in 1988 and ranked #6 in Benin; use the official domain ecobank.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsecobank.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBenin and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos