Banco BISA
Major commercial bank in Bolivia providing digital banking, corporate finance, and insurance services.
Banco BISA at a glance
Banco BISA is a finance & banking website and one of the most visited sites in Bolivia, currently ranked #8 in the country. It was founded in 1963 by Industrial Association and is headquartered in La Paz, Bolivia. Today Banco BISA is owned by Grupo Financiero BISA. Our estimates put its audience at ≈ 2 million visits per month. The business earns money mainly through interest margins, financial commissions. Its closest rivals include baneco.com.bo, bmsc.com.bo.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 1.9 million / month | +2% |
| Q2 | ≈ 1.9 million / month | +3% |
| Q3 | ≈ 2 million / month | +3% |
| Q4 | ≈ 2.1 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Bolivia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Bolivia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Bolivia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| banco bisa | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Bolivia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Bolivia
Company information
- Website
- bisa.com
- Sector
- Finance & Banking
- Owner
- Grupo Financiero BISA
- Owner type
- Public company
- Founders
- Industrial Association
- Founded
- 1963
- Headquarters
- La Paz, Bolivia
- Employees
- 2,200+
- Ownership
- Grupo Financiero BISA controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $120 million annual revenue (est.)
- Languages
- Spanish
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $120 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Banco BISA operates a bank and digital financial platform focused on Bolivia. Major commercial bank in Bolivia providing digital banking, corporate finance, and insurance services. Revenue comes mainly from interest margins, supported by the other lines listed below.
- Interest Margins
- Financial Commissions
Products & services
International presence
- Primary market
- Bolivia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Bolivia)
- #8 in this index
- Sector rank
- Leading finance & banking site in Bolivia
- Global rank
- 38000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| baneco.com.bo | ≈ 1.2 million / month | #9 class competitor | — |
| bmsc.com.bo | ≈ 0.9 million / month | #10 class competitor | — |
What is Banco BISA?
Banco BISA (bisa.com) is a bank and digital financial platform serving users in Bolivia. Major commercial bank in Bolivia providing digital banking, corporate finance, and insurance services. It ranks #8 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Banco BISA?
The site is operated by Grupo Financiero BISA, founded by Industrial Association. The company was established in 1963 and is headquartered in La Paz, Bolivia. It employs around 2,200+.
Traffic and audience
Traffic estimates place Banco BISA at roughly 2 million visits per month, about 0.1 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Banco BISA makes money
Revenue comes primarily from interest margins, alongside financial commissions.
Competitors in Bolivia
Its closest rivals include baneco.com.bo, bmsc.com.bo.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1963
Banco BISA is founded in La Paz, Bolivia.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #8 among the most visited websites in Bolivia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Banco BISA?
Banco BISA is operated by Grupo Financiero BISA. Public company structure, based on public filings and press reporting.
Where is Banco BISA headquartered?
Banco BISA is headquartered in La Paz, Bolivia.
When was Banco BISA founded?
Banco BISA was founded in 1963 by Industrial Association.
How many employees does Banco BISA have?
Banco BISA employs approximately 2,200+ people.
What is Banco BISA's revenue?
Banco BISA's revenue: ≈ $120 million annual revenue (est.).
Who are Banco BISA's competitors?
Main competitors in Bolivia include baneco.com.bo, bmsc.com.bo.
How does Banco BISA make money?
Mainly interest margins, financial commissions.
Is Banco BISA publicly traded?
Banco BISA's ownership: Public company.
How many visitors does Banco BISA get?
Third-party estimates place Banco BISA at roughly 2 million visits per month, mostly from Bolivia, with 82% mobile traffic.
Is Banco BISA safe?
Banco BISA is an established finance & banking site founded in 1963 and ranked #8 in Bolivia; use the official domain bisa.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbisa.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageBolivia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos